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“How to Play in the Same Sandbox”

Geisinger Health system: Speaking with One Voice to enhance the Brand – Jeffrey L. Molter, Candidate, Vice President, Public Relations. “How to Play in the Same Sandbox”. Geisinger Has All the Pieces of an Integrated Health System.

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“How to Play in the Same Sandbox”

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  1. Geisinger Health system: Speaking with One Voice to enhance the Brand – Jeffrey L. Molter, Candidate, Vice President, Public Relations “How to Play in the Same Sandbox”

  2. Geisinger Has All the Pieces of an Integrated Health System • How does the VP, Public Relations, working with others in marcomm, public affairs and the rest of GHS, execute strategies to support organization’s mission, vision and goals – and futher enhance Geisinger’s brand and models of care, quality and innovation

  3. What Public Relations Can Support Execute a communications plan (including public relations strategies and tactics) to make Geisinger one of the premier national models in health/healthcare innovation and achievement Promote Innovation Conferences Help Package and Sell Consulting Resources Division

  4. What Public Relations Can Support Enhance community relations/benefit/special events Partner with marketing and public affairs to ensure pr plans are well integrated and supportive of their respective plans Brand ambassador program for Geisinger employees, integrated with enhanced internal communications Promote/enhance research innovation/advances

  5. Widescreen Advantages • Side by side material fits more naturally. • Widescreen adds drama to graphics and images.

  6. Widescreen Graphics Even a single graphic, such as a chart, can be presented more dramatically in widescreen.

  7. Widescreen Pictures Pictures can also be presented more dramatically in widescreen.

  8. Creating 16:9 Presentations To setup a widescreen presentation, do one of the following: • Start with this template. Simply delete the example slides and add your own content. • Or, on the Themes tab, under Page Setup,click Slide Size,and then click Widescreen (16:9).(Note: we also support 16:10, which is a common widescreen laptop resolution. ) Important: Always start with your slide size set to the aspect ratio you intend to use. If you change the slide size after you’ve created some slides, your pictures and other graphics will be resized. This could potentially distort their appearance.

  9. Slide Show Tips • To present in true widescreen, you’ll need a computer and, optionally, a projector or flat panel that can output widescreen resolutions. • Common computer widescreen resolutions are 1280 x 800 and 1440 x 900. (These are 16:10 aspect ratio, but will work well with 16:9 projectors and screens.) • Standard high definition televisions resolutions are1280 x 720 and 1920 x 1080. • Use the Test Pattern on the next slide to verify your slide show settings.

  10. Widescreen Test Pattern (16:9) Aspect Ratio Test (Should appear circular) 4x3 16x9

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