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Hazel The company makeover

Hazel The company makeover. Esther Douwes Dekker Anke Takens. Hazel. Cosmetics. Contents. Hazel Issues Percentages of sales New advertisement Website Other improvements. Hazel. Seller of cosmetics and beauty products all over the world Available for men and women

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Hazel The company makeover

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  1. HazelThe companymakeover Esther Douwes Dekker Anke Takens Hazel Cosmetics

  2. Contents • Hazel • Issues • Percentages of sales • New advertisement • Website • Otherimprovements

  3. Hazel • Seller of cosmetics and beauty products all over the world • Available for men and women • Wide range of products • Sales declined from 1990 Hazel Cosmetics

  4. Main issues • Outdated brand image • Overwhelming catalogue • Barely no appeal with teenagers and young women

  5. Hazel financial sector

  6. New advertisment

  7. LOOkX • Attractive for teenagers and young-women • Low priced • Various mixable colours • Blake Lively promotes LOOkX

  8. Website • Instead of catalogues • Online shopping • Clear web-design • Improves our outdated brand image

  9. Websales Hazelsales sector

  10. Other improvements • Stop non-profitable lines • Reduce the number of product lines • Quit men’s grooming products • New mission statement • Advertising via social media

  11. We underline women’s natural beauty, by providing high quality and attractively priced grooming products

  12. Presentation in brief • The company • Issues • Solutions • New advertisment + line • Website • Reducing the number of lines

  13. Thank you for your attention

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