1 / 13

Hazel Case

Hazel Case. Remco van der Zee s2025051 Niek ten Buuren s2018950. 11-01-2012. Content. Background information SWOT analysis New strategic vision New product line New logo Mission statement Expected change. Background.

rumor
Download Presentation

Hazel Case

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Hazel Case Remco van der Zee s2025051 Niek ten Buuren s2018950 11-01-2012

  2. Content • Background information • SWOT analysis • New strategicvision • New product line • New logo • Mission statement • Expected change

  3. Background • One of the largestsellers of cosmeticsand beauty products. • Trend: sales decline  notattractivetoyoungerwomenand teenagers. • Sales growth of 1,5% annually: problematic

  4. Company sales bykey sectors

  5. Net sales bygeographicalregion

  6. SWOT analysis

  7. New strategic vision • Use of social media • Shifting focus to Asia • Combining two large sectors • LEADS TO: NEW PRODUCT NEW LOGO

  8. New product line • Hazel Rituals • Combination of skin care & make up

  9. New logo

  10. Mission Statement • Leading market share • Innovation • Confidence • Health and environment friendly

  11. Expected change • Increased sales • Usesocial media • Shifting focus on Asia Pacific • New product • Higher brand recognition

  12. Questions

More Related