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Persuasive Writing

Persuasive Writing. Persuasive Writing. G O A L. What is the main idea? What am I trying to convince others to: Believe Do Is right?. Persuasive Writing. R E A S O N S. What are the 3 main reasons I can use to convince others? Reasons need facts/examples to back them up

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Persuasive Writing

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  1. Persuasive Writing

  2. Persuasive Writing G O A L • What is the main idea? • What am I trying to convince others to: • Believe • Do • Is right?

  3. Persuasive Writing R E A S O N S • What are the 3 main reasons I can use to convince others? • Reasons need facts/examples to back them up • Remember: reasons are not examples.

  4. Persuasive Writing F A C T S • What are the proofs/examples that support my reasons? to back them up. • Remember: examples are not reasons.

  5. Persuasive Writing – Propaganda devices • Glittering Generality • All Canadian • Healthy lifestyle • Good for the environment • Testimonial (must be good because ... uses it) • Real people • Athletes, actors • Transfer • Prestige, good looks transferred to an object • Name-calling • Negative image to competition • Card Stacking • Use only favourable info, ignore bad facts • Band wagon • Everyone is using it! • Snob Appeal • Exclusivity; be part of the elite • Rewards • Offer rebates or money back, discounts • Faulty Cause and Effect • Portray that use of a product or technique results in a positive effect when no real evidence supports it. • Repetition • Saying the name or key phrases over and over again so that it forms a lasting impression.

  6. Persuasive Writing D E V I C E S • Choose one of the devices on the preceding screen and write up an advertisement for something. • After you have completed this, you will present your advertisement. You will have 30 seconds to present.

  7. Persuasive Writing D E V I C E S • Homework: • Bring in an advertisement from a magazine or newspaper. Identify the device(s) used. • Choose another device from the list. • write up an advertisement for a product real or imaginary. • Will need to have pictures. • Will be for a newspaper or magazine. • These will be rated by the class for their persuasiveness. • Due: Friday, November 25.

  8. Persuasive Writing L O A D E D W O R D S • Best buy • Better than • Carefree • Discount • Easier • Extra strong • Fortified • Fresh guaranteed • Improved • Longer lasting • Lowest • Maximum • More natural • More powerful • New/newer • Plus • Stronger • Ultra • Virtually • super

  9. Persuasive Writing E V A L U A T I N G • Does this appeal to my sense of reason, and if so, how? • Is there an appeal to my sense of good character? • Is there an emotional appeal? • Are propaganda devices being used? • Are deceptive words or inflated language used?

  10. Persuasive Writing E V A L U A T I N G • Who created the media work and how are the creators’ values and viewpoint reflected? • Who is the intended audience? • What content has been left out or whose viewpoint is not expressed? • How might this work be different in a different medium?

  11. Persuasive Writing D E V I C E S • Homework: • Bring in two advertisements; one from a magazine or newspaper and write about one seen on the television (this should be a well-known ad to most students). • Identify the device(s) used. • Identify the deceptive words used. • Evaluate each ad according to the questions given. • Write up a mini-report using these ads and the questions as headings. • Due: Friday, December 2.

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