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David Cooperrider, Fairmount Minerals Professor of Organizational Behavior Weatherhead School of Management Center for B

Leadership for Sustainable Value The HR Opportunity of the 21 st Century How to Magnify Human Strengths Through Appreciative Inquiry’s “Whole System” Approach to Sustainable Value Creation. David Cooperrider, Fairmount Minerals Professor of Organizational Behavior

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David Cooperrider, Fairmount Minerals Professor of Organizational Behavior Weatherhead School of Management Center for B

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  1. Leadership for Sustainable Value The HR Opportunity of the 21st CenturyHow to Magnify Human Strengths Through Appreciative Inquiry’s “Whole System” Approach to Sustainable Value Creation David Cooperrider, Fairmount Minerals Professor of Organizational Behavior Weatherhead School of Management Center for Business as an Agent of World Benefit Case Western Reserve University David.Cooperrider@Case.Edu

  2. Setting the Context for Huge HR Opportunities --Insights and Global Trends-- A Positive Revolution in HR Research • Strengths-Elevating • Strengths-Combining • Strengths-Extending Organizations Appreciative Inquiry: Turning Green to Gold & Turning on the Entire Workforce Tom Brokow’s “Greatest Generation” to our Most Privileged Generation? Image Placeholder

  3. A Story:The Most Exciting Project I Have Ever Worked On

  4. Business as an Agent of World Benefit--More Than 2,000 Interviews--100s of Published Profiles “Positive Institutions” --see www.worldinquiry.org“Awe is What Moves Us Forward”

  5. Sustainable Value —From Obligation to Innovation Mindset(source: Chris Lazslo) Shareholder Value Unsustainable (Value Transfer) Sustainable Value Clean energyvehicles Stake- holder Value¹ Fossil fuel ICE Unsustainable (Lose/Lose) Unsustainable (Value Transfer) ¹ absolute standards or relative to competitors

  6. BUSINESS ASAN AGENT OFWORLD BENEFIT MANAGEMENT KNOWLEDGE LEADING POSITIVE CHANGE

  7. AI at the UN World Summit With Business and Industry CEOs and Civil Society Leaders

  8. UN Global CompactAI Summit Results—and Surprises • Innovations: HP, Novartis, BP, Ericcson, Tata, etc • Vision of PRI Project: Goldman Sachs and Other Investment Firms, Representing $10 Trillion in Assets • Who Cares Wins— eclipse of “the great tradeoff illusion”—ESG issues move to the strategic core—25% greater stock appreciation

  9. Results (cont.) • 10 Stock Exchanges & Climate Change Initiative • 43 Local Networks…China • 100% Growth in Members by 2007 Summit • Companies Calling for New Leaders Counter-Summit Collaborative Innovation But Why? How?

  10. Appreciative Inquiry Involves a Shift “No problem can be solved from the same level of consciousness that created it. We must learn to see the world anew.” “There are only two ways to live your life. One is as though nothing is a miracle. The other is as though everything is a miracle.” – Albert Einstein

  11. Elevate-and-Extend Spirit of Inquiry & Ethos of Appreciation Resonating Patterns of Positive Emotions High Quality Connections Broaden-And-Build Pro-fusion of Strengths Magnification (analysis, synthesis) Savoring (ritual, story, meaning) Establish-and-Eclipse Generative Imagination and Energy Doing & Undergoing (“undoing”) Upward spiral Theory AI: Co-elevation

  12. Fairmount Minerals StoryBirth of the “Sustainable Design Factory”

  13. External Stakeholders: Customers Suppliers NGO’s Neighbors/Communities Board of Directors Imagine 300 Stakeholders—designing new products, services. Internal Stakeholders Operations Administration & Corporate Services Customer Service Engineering Logistics Quality Sales Technical Support / R&D Whole System Sustainable Value Design Accelerating Strengths-based Learning Indiv. to Institution

  14. Images of the Sustainable Design AI Summit

  15. Initiative Samples: From One Sustainable Design Summit • Spent Sand: Recover, Recycle & Re-Use: $mutlti-million new business unit • Sustainable Resin Packaging: Reduce landfill waste, reduce fuel, saves labor: $300,000 annual savings • Truck to rail conversion: Conserves fuel, satisfied neighbors, • $125,000 annual savings…MUCH MORE

  16. Initiative Samples: From One Sustainable Design Summit • Fast Track site development: Transparency, environment, community impact: • $6 million (one year of early operations) • BoP Initiatives—example: water filter prototype: whole new market partnerships • 38%Increase Sales Growth. ALL empowerment measures up “valuing and recognizing my strengths” • 2007 #1 Corporate Citizen Award, US Chamber of Commerce

  17. Fairmount Started with Appreciative Inquiry in 1990 With a Focus on Empowerment 40% CAGR Past Four Years

  18. Implications for Human Resources Leadership Sustainable Value is a Huge Business Opportunity Our CEOs Know It. HR Leading the Way. Enormous Changes Lie Ahead.

  19. New High Engagement TurbochargerA Question for You: Which organization will help save more lives in the next five years than any other— children, women, and men—who are picking cotton in toxic and chemically treated fields all over the world—fields that are so toxic that when you touch the cotton it feels like an electric jolt around your fingers?

  20. It employs 1.9 million people • Its serves 138 million people per week. • It has approximately $350 billion in sales • It’s attracting the most brilliant and radical environmental minds e.g. Amory Lovins • It’s raising many eyebrows

  21. Be supplied by 100% renewable energy Create zero waste Sell products that sustain the environment Wal-Mart’s Early StepsMany are Watching.

  22. Sustainable Value Networks Energy Waste Products

  23. One of 12 Sustainable Value Creation Networks 64% of Magazines Put on Shelf Don’t’ Get Sold 2.6 Billion—are Shredded Would Circle the Earth 13 Times Amazing AI Summit The Recent Magazine Summit on Sustainability

  24. Magazine Industry System Map Advertiser 3,6 1,2,3,4,6 Printer 1,2,4,5,6 Freight 1,2,3,5 Wholesaler Merchandiser Logistics Provider Retailer Consumer Publisher 1,2 National Distributor 1 RDA Consultant 24

  25. Results: “Something that’s never happened in 50 years” Consensus on 50% Improvement in Sustainability in First Year 12 major prototype entrepreneurial initiatives An improvement of 50% = Saving 443,572 trees = 4,640,816 gal. diesel fuel

  26. Call to high purpose, sustainable value creation turns on an entire workforce--strengths come alive

  27. Implications of Packaging Eco- Innovation & People Turned On • Prevented millions of pounds of trash from reaching landfills • Across the supply chain, the initiative will save 667,000 metric tons of carbon dioxide from entering the atmosphere • Equal to taking 213,000 trucks off the road annually, and saving 323,800 tons of coal and 66.7 million gallons of diesel fuel from being burned. “The packaging is renewable in 90 days instead of 9 million years”

  28. Implications of Packaging Sustainable Value Innovation Broadening this initiative to 255 items in Toys: • This employee driven initiative saved 3,425 tons of corrugated materials • 1,358 barrels of oil annually • 5,190 trees • Millions of dollars in transportation costs

  29. Strengths-elevating Strengths-combining/amplifying Strengths-extending organizations Magnifying the Strengths-Revolution in HR StrategyThrough Appreciative Inquiry

  30. Three Ways to Understand Accelerating Strengths based “AI”

  31. THE POWER OF APPRECIATION (3 facts about all human beings) Exceptionality Essentiality Equality of Voice For more tools and resources on Appreciative Inquiry http://appreciativeinquiry.case.edu/

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