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Smart Cities World Forum Expo 2016 on 13-Dec-2016
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BUILDING SMART CITIES THROUGH THE EYES OF CITIZENS AND AVOIDING CITIZEN ENGAGEMENT PITFALLS Dr. Mazlan Abbas CEO - REDtone IOT, MALAYSIA Email: mazlan.abbas@redtone.com
AGENDA We’ve heard a lot about the promise of Smart Cities, but where are we now and what is holding us back? Highlighting the need for truly customer-centric Smart City services A look at REDtone IOT’s strategy and journey so far • • •
Flashy apps and websites get a lot of attention for reaching people, but by themselves, they are not citizen engagement.
TECHNOLOGIES THAT ENABLE IOT People (Non-Tech) (More sophisticated) IPv6 Cheap sensors (50% cheaper) For the Past 10 Years Big data (unstructured data) Cheap bandwidth (40x cheaper) Cheap processing & smarter (60x cheaper) Ubiquitous wireless coverage (free wifi) Smartphones (personal gateway)
DELIVERING THE WHOLE IOT PUZZLE Biometric Ultrasonic Temp Humidity Pressure Motion Position Light Image WiFi Sensors SigFox IOT Middleware Applications Internet Motor Switch Lighting Valve Actuators LoRa 2G/3G/4G Analytics
INTRODUCTION TO SMART CITY
BUILDING 3 TYPES OF CITIES ROI-driven Carbon-driven Vanity-driven
CITIZEN-FOCUSED • BUILDING TRUST Data-Driven Decision Citizen-Centric Collaborative Responsive Smart Tools Cost Effective Accountable Transparent
SMART CITY BETTER CITY • BETTER WORLD #bettercitybetterworld Build cities through the eyes of the CITIZENS
VISION OF THE CITY OF THE FUTURE Technology may help mitigate the “black hole” problem. Provide tools for the citizens to interpret and change the workings of the city Make visible the invisible Sensing the city Open source and open data
CROWDSENSING VIA CITIZEN ENGAGEMENT
CAPACITY TO HEAR AND RESPOND Twitter SMS Whatsapp Facebook Radio TV “Black hole” issue Traditional channels (web portals, emails, phone calls etc)and method unable to handle effectively Ad Hoc Chaotic VIRAL CITY AUTHORITIES CITIZENS
REDtone IOT APPROACH BUILDING THE NEXT SMART CITY SOLUTIONS We Build Cities Based on Citizen-Centric Approach CROWDSENSING Get citizens input via their smartphones IDENTIIFY & SOLVE Identify locations of issues and City Authorities respond accordingly LIVEABLE CITIES Citizens have a better quality of life BUILD NEXT SMART CITY SOLUTION Leverage innovative IOT solutions to solve the pain points of cities inhabitants RANK & DECIDE Authorities decide and justify their next plan of action CITY INDICATOR Citizens will see how their cities perform
CITIACT APP FOR ACTION, NOT TALKING
CRIME AREAS FLASH FLOODS NOISE LEVEL ROAD QUALITY Determine your city’s character GAINING INSIGHTS • OPTIMISING RESOURCES
HOW-TO BUILD YOUR NEXT SMART CITY SOLUTIONS?
SMART VANDALISM MANAGEMENT SYSTEM Phone Numbers Blocked Regulators Illegal Posters Will be useless Illegal Posters with Telephone Numbers Local Councils
SMART WASTE MANAGEMENT “I’M FULL” ALERT RIGHT ROUTES TIMELY SCHEDULE UNATTENDED GARBAGE
SMART PARKING Smart Parking With Sensors Location of Parking Availability Parking Utilization Tiered Pricing Parking
How-to AVOID CITIZEN ENGAGEMENT PITFALLS [Original article - https://iotworld.co/2016/08/01/tips-for-city-authorities-how-to-avoid-citizen-engagement-pitfalls/ ]
TIP (1) – BUY-IN FROM BOTH SEGMENTS It requires the active participation of both parties. It’s like “chicken or egg” question. Who starts first? Residents felt that their complaints would go down the deaf ears of the local councils – just like going down the black hole. The local authorities that are sensitive to the citizens feel that the citizens need to channel their grouses into a proper channel rather than letting their anger on social media and become terribly viral. • • •
TIP (2) – PUBLICITY If you ask 100 or 1000 people on the streets whether they have heard such application. We can almost guarantee you that none have heard that. It’s easier to get a ridiculous publicity message across the WhatsApp rather than something which is more useful ”Engagement fatigue” – Staff intensive – Time consuming – Little return of Municipal investment • • •
TIP (3) – FINDING THE RIGHT CONCERNED CITIZENS Who are these people? What type of individuals that are concerned about the cleanliness or safety of the surrounding. The NATO and the SELFIES – the non-concerned citizens • •
TIP (4) – GAMIFICATION IF NECESSARY People wants an incentive to participate in crowdsourcing initiative. Either get themselves paid in monetary or prizes. The other way is to gamify the app in such a way that gives some form of status within the community app. Give them points and elevate them into a different status or higher rank on the leadership board. Launch contest with prizes for being the most active users. • • •
TIP (5) – PRESSURE GROUPS No administrators of the cities would love to receive complaints every day. Nobody likes to handle hundreds or thousands of complaints each day throughout the whole year. But if they did not manage and close the complaints, how could they solve all the problems which are already in the queue? Why need to be in a reactive mode when local councils can be proactive? Sometimes, city authorities need a little push or “pressure” from the people. • • •
TIP (6) – SOCIAL MEDIA CHANNELS The most popular official channels by local councils are either through phone, fax, web portal or email. But technology has rapidly changed the landscape of communications with the advent of smartphones, mobile Internet, and Social Media. Allow the citizens to communicate on their favorite social media channels. • “One App to Bind Them All” •
TIP (7) – IN-HOUSE VS OUTSOURCE It’s NOT only the front-end but also the backend system. Thus, a lot of cities who thought that they could just develop the mobile app (i.e. the front-end) in-house did not realize what they are going to end up. Nearly all local council IT departments are not set up as a product development house. The budget given to them are only enough to operate, manage and maintain the IT system but not to become innovative and develop their application. • • •
TIP (8) – PRODUCT ROADMAP Handling a continuous development and future enhancement of the backend system requires a sustainable IT support resources. New technology emerges and thus it must quickly be adapted with the current process workflow. Developing and supporting this in-house will probably give the IT department of the local council a horrible nightmare that they will always regret. • • •
TIP (9) – SMART CITY VISION Citizen engagement is only one of the single component in a Smart City. They are many applications which require integration to a smart city platform; thus, it cannot be developed in silo manner. Remember that IOT also requires input from physical sensors (other than the sensors from the smartphones). A real Smart City need an integrated platform that collects and aggregates various sources of data (structured or unstructured) to discover the insights of the city and make cities a better and sustainable place to live. • • •
TIP (10) – IT’S NOT AN IT JOB! Smart Waste Management Smart Smart Parking Smart Street Light CitiAct Of course, any IT company can develop the mobile app. However, IOT requires different skills that encompass embedded programming, understanding different communications protocols, cloud services, and big data analytics. Transportatio n • • IOT APPLICATIONS SMART CITY HUB Social Media Open Data Garbage Collection Public Transport Parking Smartphone Users Lighting SENSOR DATA
A city isn't smart because it uses technology. A city is smart because it uses technology to make its citizens' lives better.
THANK YOU REDtoneIOT @REDtoneIOT • EMAIL: mazlan.abbas@redtone.com • TWITTER: @mazlan_abbas • FACEBOOK: www.facebook.com/drmazlanabbas • LINKEDIN: my.linkedin.com/in/mazlan/ • SLIDESHARE: www.slideshare.net/mazlan1 • ABOUT ME: about.me/mazlan.abbas • BLOG: iotworld.co