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Reaching Out With the Right Technology Danny Rocks and Panel

Learn about Geo-Targeted Marketing and how to communicate with shoppers near your store using mobile technologies like Yowza!! Explore personalized offers, push notifications, and analytics for effective marketing strategies.

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Reaching Out With the Right Technology Danny Rocks and Panel

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  1. Reaching Out With the Right TechnologyDanny Rocks and Panel Course Title

  2. Greg Grunberg – Actor, Musician and Yowza!! co-creator • Scott Robertson – NAMM

  3. What is Geo-Targeted Marketing?

  4. Geo-Targeted Marketing is about communicating with people who are in close proximity to your store and probably already shopping.

  5. It’s about mobile…

  6. Geo-Location What’s out there? Yowza!! Groupon Facebook Places Foursquare

  7. Yowza!! Benefits • Target your deals to shoppers who are near your store and looking to spend money • Push Notifications tell your customers whenever you've added a new coupon • You're in full control of your offers, including expiration date, usage limits, and more

  8. Yowza!! Benefits • No lead time, no production time. Once your offer is approved, it goes live • Advanced analytics let you determine which offers are working and which aren't • No paper or ink means that Yowza!! is environmentally friendly

  9. How do you personalize offers? • Examples of what to do • Examples of what NOT to do

  10. Discussion Questions?

  11. Discussion Final Thoughts

  12. Top Three Takeaways Here are three takeaways from Reaching Out with the Right Technology presented by Danny Rocks, featuring Greg Grunberg and Scott Robertson. Bring these ideas to back to your business and see what results you generate! Takeaway 1: More consumers are shopping with their mobile devices than ever before – this is your opportunity!Takeaway 2: When looking at your store’s marketing, consider geo-location as part of your mix Takeaway 3: Try an ad on Yowza!! or another geo-location service and measure the results

  13. Thanks for your time! Enjoy the 2011 NAMM Show!

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