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Reaching Out For Sales

Reaching Out For Sales. Bringing your message and passion to your community will mean more sales!. Why Should You Reach Out. Share your passion with others Introduce nature to new people Establish yourself as the local expert Gain new customers through increased public awareness

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Reaching Out For Sales

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  1. Reaching Out For Sales Bringing your message and passion to your community will mean more sales!

  2. Why Should You Reach Out • Share your passion with others • Introduce nature to new people • Establish yourself as the local expert • Gain new customers through increased public awareness • Increase sales!

  3. What type of outreach? • Nature Hikes • School Programs • Product Demonstrations • Adult Nature Education Programs • Craft Demonstrations • Scouting Merit Badge Classes

  4. Who Should You Reach? Civic Organizations • Rotary • Kiwanis • Women’s Clubs • Garden Clubs • Adult Church Classes • Senior Citizen Clubs • Audubon Chapters • Nature Preserves • State & Local Parks • Special Needs Groups • Youth Groups

  5. In-Store or Off-Site? • Size of audience • Layout of store • Day of week • Primary reason for event • Education • Recreation • Immediate Sales • Staffing availability • Season of the year

  6. You’re Not Alone! • Wildlife Rehabbers • Local Craftsmen • Newspaper Columnists • Audubon Chapter Members • State Park Naturalists • Birding Enthusiasts • NABS Members and monitors • DNR Staff

  7. Maximizing Your Outreach Program • Speak to the audiences’ interest • Talk to their level • Tell plenty of stories • Make the facts fun! • Leave them wanting more • Give them a reason to shop your store • Ask to meet with them again

  8. Outreach Topics I • Bird Watching For Dummies • Beginning Bird Feeding • Advanced Bird Feeding • Be A Backyard Naturalist • GBBC – Just Do It! • Hoards of Hummers • Got The Bluebird Blues? • “I Didn’t Know That!” Everything You Always Wanted To Know About The Birds In Your Backyard • Landscaping For Wildlife

  9. Outreach Topics II • Field Trips Of Local Interest • Wonderful Wildflowers • Eagle Watch 101 • Planting Hummingbird & Butterfly Gardens • Trees, Trees & More Trees! • Stewardship • Nature Discovery for Young People

  10. QUESTIONS?

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