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Reaching Out to Homeowners

Reaching Out to Homeowners. Marc Morgan Household Hazardous Waste Coordinator NHDES. Importance of Outreach. Increases cost effectiveness of your program Increase participation Encourages proper handling and disposal Informs residents as to the “Why’s”. Publicity vs. Education.

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Reaching Out to Homeowners

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  1. Reaching Out to Homeowners Marc Morgan Household Hazardous Waste Coordinator NHDES

  2. Importance of Outreach • Increases cost effectiveness of your program • Increase participation • Encourages proper handling and disposal • Informs residents as to the “Why’s”

  3. Publicity vs. Education • These are not the same thing • Both are important

  4. Clarify Objectives • What are you trying to accomplish? • What is the message you wish to convey? • How do you want to say it? • Who do you want to reach? • Messages should promote your program

  5. Lock on Target! • Focus on • A topic/subject/issue • An audience • A population • A location

  6. Use the Right Vehicle • Get to know your town and its residents • Do a survey about municipal services • What method will work best? • Electronic • Flyers • Workshops • Newspapers

  7. Partners • Find local spokespeople • Work with local businesses • Other Municipal services

  8. Measure Results • Important for future program needs • Can help with budgeting • This is rarely done • Can give value to a program

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