Tourism Marketing of the Republic of Belarus: Explore the Hidden Gem

1. Tourism Marketing of the Republic of Belarus Yuliya Zelenskaya, Director of National Agency for Tourism

2. Transit Paris – Warsaw – Brest – Minsk – Moscow Klaipeda – Kaunas – Vilnius – Minsk – Kiev Helsinki – St/Petersburg – Vitebsk – Mogilev – Gomel – Kiev

3. Tourism in Belarus Active tourism

4. Tourism in Belarus Active tourism

5. Tourism in Belarus Ecological tourism

6. Tourism in Belarus Ecological tourism Ходько Юлия Алексеевна, директор УП «Национальное агентство по туризму»

7. Tourism in Belarus Exploring tourism Ходько Юлия Алексеевна, директор УП «Национальное агентство по туризму»

8. Tourism in Belarus The UNESCO Heritage Ходько Юлия Алексеевна, директор УП «Национальное агентство по туризму»

9. Tourism in Belarus Rural tourism

10. Tourism in Belarus Craft centres Ходько Юлия Алексеевна, директор УП «Национальное агентство по туризму»

11. Ski resort “Logoysk” | Логойск Tourism in Belarus Religion tourism Ходько Юлия Алексеевна, директор УП «Национальное агентство по туризму»

12. Tourism in Belarus Religion tourism Ходько Юлия Алексеевна, директор УП «Национальное агентство по туризму»

13. Tourism in Belarus Events Ходько Юлия Алексеевна, директор УП «Национальное агентство по туризму»

14. Tourism in Belarus Events Ходько Юлия Алексеевна, директор УП «Национальное агентство по туризму»

15. Tourism Marketing of the Republic of Belarus Sub-program “Marketing of Tourism” consists of the set of measures: formation tourism service selling network of the Republic of Belarus, identification of potential markets for tourism export, taking into account the situation on the tourist market of the Republic of Belarus, by means of conducting tourism market researches; improving the quality tourism promotion of the country by means of publishing of tourism promotional materials; implementation of modern technologies, building up the consolidated tourist information network on the territory of the Republic of Belarus by means of implementation and development of tourism database through the network of tourist and information centers;

16. Tourism Marketing of the Republic of Belarus activation of all forms of promotion of national tours, including organizing international tourism exhibitions on the territory of the Republic of Belarus, participation in major international tourism trade exhibitions abroad, doing other BTL actions (presentations, study tours) conducting advertising campaigns in the media;   further integration into the global tourism community be means of membership in the World Tourism Organization and active participation in the work of other international tourism organizations, as well as extension of the contractual framework of international cooperation. Ходько Юлия Алексеевна, директор УП «Национальное агентство по туризму»

17. Objectives of the National Agency for Tourism Objectives of the National Agency for Tourism: improving the quality of tourist service facilities, protecting the interests of consumers in terms of life safety, health and safety of their property; improvement of the skills of tourism professionals: guides, guides, translators, managers of tourist groups; sharing of better methodological and sightseeing experience; improving the efficiency and quality of tourist excursion service;

18. Objectives of the National Agency for Tourism promotion of the national tourist product of the Republic of Belarus in the foreign and domestic tourism markets; providing access to the information about the tourism resources of Belarus, as well as dissemination of information on domestic and international tourism markets; widening of international relations in the tourism sector, establishing business contacts with tourism authorities and organizations of other countries.

19. Editions of the National Agency for Tourism Editions

20. Editions of the National Agency for Tourism Editions

21. Logo “Belarus. Hospitality beyond borders” Logo “Belarus. Hospitality beyond borders”

22. Exhibitions Exhibitions Ходько Юлия Алексеевна, директор УП «Национальное агентство по туризму»

23. Exhibitions Exhibitions Ходько Юлия Алексеевна, директор УП «Национальное агентство по туризму»

24. Site of the National Agency for Tourism Site of the National Agency for Tourism

25. 8th Republican tourism contest "Discover Belarus" Nominations of the 8th Republican tourism contest "Discover Belarus": "The best approach in creating conditions for tourism development" "The best incoming travel agency” "The best implemented investment project " “The best excursion in Belarus " "The best tour in Belarus" "The best places of tourist interest " "The best student work concerning the tourism industry" "The best innovative approach in the tourism industry" "The best approach of tourism highlighting " "I am discovering Belarus”

26. 8th Republican tourism contest "Discover Belarus" Ходько Юлия Алексеевна, директор УП «Национальное агентство по туризму»

27. Commercial Projects of the National Agency for Tourism Commercial Projects www.tourbusinessbelarus.by Ходько Юлия Алексеевна, директор УП «Национальное агентство по туризму»

28. Promising directions Promising directions for Belarus’ tourism marketing development are as following: 1. Conducting market researches to determine the strategic direction and target markets for the implementation of the national tourism product and for budget planning; 2. Further work on the improving and updating of tourism information about Belarus in the Internet; 3. Implementation of accommodation, tours and excursions online booking system, with the subsequent integration into the world's global reservation systems; 4. Publication of promotional materials in different languages; 5. The resumption of organizing and conducting study tours to the Republic of Belarus for foreign media and tourism professionals.

29. Tourism in Belarus Thank you for your attention! Marina Mastashova, Chief of educational and methodological department Ходько Юлия Алексеевна, директор УП «Национальное агентство по туризму»