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Discover the cutting-edge strategies and technologies implemented by top retail chains such as 7-Eleven, Harmon’s Supermarkets, Best Buy, U.S. Marine Corps, and Bath & Body Works for improved efficiency, customer experience, and profitability.
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Stores of the Year Winners • 7-Eleven • Harmon’s Supermarkets • Best Buy • U.S. Marine Corps • Bath & Body Works HED 460
7-Eleven • Accounting component • Cost savings due to less paper and courier services • POS phase – item level info • Centralized price file/suggested retail • Deviations analyzed HED 460
7-Eleven • Handheld computers • Scan items • View past history • Place orders – orders consolidated for efficient distribution • Better decision making HED 460
Harmon’s Supermarkets • Thin-client technology • PC with no hard drive – depends on another machine for operation • Adds security • Works like a mainframe • Access to software/files is secured by host HED 460
Harmon’s Supermarkets • Intranet • Training • Communication • Time and attendance • Pricing and merchandising processes, soon HED 460
Best Buy • JDA’s Arthur Planning • Helps reduce inventory levels • Maintains SKU-level data • Analyze category level data • Inventory turn increased 2 ½ times • Removed 30 days of inventory from supply chain HED 460
U.S. Marines • New POS units • New financial system • Data base system • Eliminates inaccuracies • Eliminates time of 2 people per location for inputting HED 460
Bath & Body Works • Videotape to determine if new POS system or legacy is better • New was 50% faster • Old system could not support multiple promotions • Sort products by promotion – time consuming HED 460
Bath & Body Works • Price codes are input so scanning is correct • Speeds transactions • Training time ½ hour vs. 2-3 hours • Transaction speed > 25-50% HED 460
Internet Retailing • Stock prices down • Overcapacity is a problem • Demands for government regulation/taxation growing • Margins are thin • Supplier relationships testier HED 460
Internet Retailing • Internet makes everyone a retailer • Internet service providers (ISP’s) • Suppliers as retailers • Channel conflict • Wal*mart and Home Depot • More competition but core retail skills give retailers an edge HED 460
Internet Retailing • Market discipline is king • Etailers must be customer-centric • Business to consumer market models • Individual product auctions (ebay.com) • “name your price” offers (priceline) • Buyer aggregation (mercata.com) HED 460
Internet Retailing • New technology influences • Wireless • Creates new channels of Internet access • New applications in the home and on the road (GPS systems) • Networked home • TV, refrigerator as control centers HED 460
Internet Retailing • The fall out has started • Etailers have closed virtual doors • Boo.com, toysmart, RedRocket • Some have trimmed portfolio • Amazon, Kbkids, living • Some have restructured • ValueAmerica • Some were close to going out of business • Cdnow, Peapod, BeautyScene HED 460
Internet Retailing • Some categories are saturated • Pets • Petopia.com, Pets.com, Petstore,com, Petwarehouse.com, PETsMART.com • Sporting goods HED 460
Internet Retailing Strategies • Destination site • Category focus to focus on all things related to the category • Relevant content • Product reviews • Advice columns • Celebrity interviews • News HED 460
Internet Retailing Strategies • Destination site, cont. • Building community on-line – interaction • Message boards • Chat rooms • Cdnow, Reel.com, PlanetRX, BestBuy HED 460
Internet Retailing Strategies • Multi-channel retailers • Experience is paying off • Three of top 10 etailing sites Q4 1999 are traditional “bricks and mortar” • The Gap, Sears, Wal*mart are gaining • Some pure-play e-tailers want to form alliances with store-based HED 460
Amazon.com eToys BN.com Cdnow Toysrus.com Buy.com KBkids.com JCPenney.com Qvc.com Egghead.com Top 10 E-tailers Q4 1999 HED 460