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Trend Forecasting Spring 2020: Express

Trend Forecasting Spring 2020: Express. Safa Haque, Riana Peladeau, Nazely Iknaian, and Bella Ferragamo. Brand Overview.

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Trend Forecasting Spring 2020: Express

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  1. Trend Forecasting Spring 2020: Express Safa Haque, Riana Peladeau, Nazely Iknaian, and Bella Ferragamo

  2. Brand Overview • Express, founded in 1980, is an American fashion retailer that caters to both men and women between the ages of 20 and 30. This company blends New York Street style looks with tailored and quality clothing, offering an assortment of apparel for work , casual, and going-out occasions. Express is a brick-and-mortar retail and outlet store as well as an e-commerce company in which they sell their products through their website and mobile app. Express’ main goal is to sell clothing that is fashionable yet also addresses fashion needs across multiple aspects of lifestyles.

  3. Target Market • City Men and Women • 20-30 year old demographic • Someone who values dressing fashion forward • Price cautious • Those whose lives involve • Job interviews • Weekend parties • Casual outings

  4. Past Sales: Successes and Failures • Pops of red • Sequin fabric • Metallic • Lace • Black velvet • Burgundy • Novelty jackets • Leopard/ animal print • Cutouts • Ruffels • Cold shoulders • Text graphics

  5. Express Spring 2020 Concept: Efflorescence (n.) the action or process of developing and unfolding; blossoming

  6. Cherry Carnival Sky Melon Silver Fox Forest Blush Plum

  7. The Fabrics

  8. Burgundy Crushed Velour Leopard Print Rayon Jersey Kona Cotton Black Lace Crocodile Vinyl Faux Geo Cut Velvet Faux Leather Sharkskin Sheer Tricot Knit Burgundy Polyester Satin Black Metallic Silver Rib Knit Floral Embroidered Mesh Gold Embroidery

  9. Olive Leather Pleated Satin Stretch Neon Nylon Spandex Neon Yellow Knit Black Metallic Velvet Viscose w Shine Cadet Blue Metallic Forest Green Camouflage Jacquard Chambray Denim Camo Green Denim

  10. Express Spring 2020: Product Assortment & Colorways

  11. Top: Bottom:

  12. Sources • https://www.wgsn.com/library/results/0/Flats%20Library • https://investors.express.com/news-releases/press-release-details/2018/Express-Inc-Reports-Third-Quarter-2018-Results-Introduces-Fourth-Quarter-Guidance-and-Revises-Full-Year-2018-Outlook/ • http://www.vault.com/company-profiles/retail/express,-inc/company-overview.aspx • https://www.reuters.com/finance/stocks/company-profile/EXPR • https://www.express.com/g/about-us

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