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Snapchat

Introduction to. Snapchat. Laura Solomon @ laurasolomon on Twitter (not Snapchat). Today’s agenda:. What is Snapchat? A quick intro to using Snapchat What’s currently going on with Snapchat? What about libraries? Big take-aways. Part I. What is Snapchat?.

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Snapchat

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  1. Introduction to Snapchat Laura Solomon @laurasolomon on Twitter (not Snapchat)

  2. Today’s agenda: • What is Snapchat? • A quick intro to using Snapchat • What’s currently going on with Snapchat? • What about libraries? • Big take-aways

  3. Part I What is Snapchat?

  4. “Snapchat allows users to take meaningless, embarrassing, private and goofball type photos or videos and send them to friends.” Ross Simmons, digital strategist

  5. “Delete is our default.”--Snapchat

  6. Venn Diagram of Purpose Snapchat Libraries

  7. Which demographic rules Snapchat? UNDER 25

  8. Part II Introduction to Using Snapchat

  9. https://www.nytimes.com/2018/02/07/smarter-living/snapchat-guide.htmlhttps://www.nytimes.com/2018/02/07/smarter-living/snapchat-guide.html

  10. The split feed FRIENDS EVERYTHING ELSE

  11. https://www.theverge.com/2017/11/29/16712704/snapchat-redesign-friend-feed-discoverhttps://www.theverge.com/2017/11/29/16712704/snapchat-redesign-friend-feed-discover

  12. You can control the Discover feed…some.

  13. USER BRAND USER BRAND

  14. http://snapchateffects.com/how-to-use-snapchat-lenses/

  15. http://www.businessinsider.com/snapchat-redesigns-stories-discover-2016-6?r=UK&IR=Thttp://www.businessinsider.com/snapchat-redesigns-stories-discover-2016-6?r=UK&IR=T

  16. “On Snapchat, streaks develop a level of friendship between people. The longer your snap streak is, the better friends you are.” Catie Clarke, 13 http://www.businessinsider.com/teens-explain-snapchat-streaks-why-theyre-so-addictive-and-important-to-friendships-2017-4

  17. http://www.realestatesauce.com/heres-rap-snap-map/

  18. Part III What’s happening right now with Snapchat?

  19. https://www.cbsnews.com/news/kylie-jenner-snapchat-is-so-sad/https://www.cbsnews.com/news/kylie-jenner-snapchat-is-so-sad/

  20. https://www.buzzfeed.com/stephaniemcneal/people-totally-hate-the-new-snapchat-update-and-are-vowinghttps://www.buzzfeed.com/stephaniemcneal/people-totally-hate-the-new-snapchat-update-and-are-vowing

  21. https://www.buzzfeed.com/stephaniemcneal/people-totally-hate-the-new-snapchat-update-and-are-vowinghttps://www.buzzfeed.com/stephaniemcneal/people-totally-hate-the-new-snapchat-update-and-are-vowing

  22. “Instagram is Stealing Snapchat’s Users”https://beta.techcrunch.com/2017/01/30/attack-of-the-clone/ • Snapchat opens have decreased by at least 15 percent for influencers. • The average unique viewers per Snapchat Story has decreased about 40 percent. • Marketing platforms are seeing 28 percent higher open rates on Instagram Stories than Snapchat. • Influencers post 25 percent more on Instagram Stories than Snapchat.

  23. Part IV What about libraries?

  24. https://superlibrarymarketing.com/2018/03/05/snapchat-is-not-dead/https://superlibrarymarketing.com/2018/03/05/snapchat-is-not-dead/

  25. “The bottom line is libraries should still be active on Snapchat. But it shouldn’t be your top priority. There are other platforms–namely Facebook and Instagram–where your time is better served. Use Snapchat to share videos of special occasions, news about new books, profile a Book of the Day, and practice your video and storytelling skills. Don’t devote major resources to it.” Angela Hursh, Library of Cincinnati and Hamilton County

  26. Ideas • Photos and videos of events • New materials photos & videos • Snapchat filters on faces on book covers • Snapchat filters on staff • Event sign photos • Geofilters • Behind-the-scenes snaps • Throwback Thursdays

  27. Custom geofilter

  28. https://librarianenumerations.wordpress.com/2016/04/13/libraries-on-snapchat/https://librarianenumerations.wordpress.com/2016/04/13/libraries-on-snapchat/

  29. More help & resources • A Guide to Snapchat for People Who Don’t Get Snapchat [https://www.nytimes.com/2018/02/07/smarter-living/snapchat-guide.html] • Snapchat by the Numbers: Stats, Demographics & Fun Facts [https://www.omnicoreagency.com/snapchat-statistics/] • 23 things you had no idea you could do in Snapchat [http://www.businessinsider.com/things-to-do-in-snapchat-2016-4] • How to Use Bitmoji with Snapchat [https://www.imore.com/snapchat-how-to-bitmoji] • Create Your Own Filters and Lenses [https://www.snapchat.com/create]

  30. Part V The big take-aways

  31. Remember… • This is NOT a traditional social media channel • This is NOT a priority channel for your library • Consistency is critical

  32. Thank you for attending! @laurasolomon laura@designforthelittleguy.com Meanlaura.com

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