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Marc Hofmann Managing Director, CheckMyBus GmbH Busworld Academy Istanbul, Friday April 15th, 2016

Drivers of change. Marc Hofmann Managing Director, CheckMyBus GmbH Busworld Academy Istanbul, Friday April 15th, 2016. Innovations driving success of the bus. Information. Image. Reach more people. New media. Price. Innovation. Convert them. Booking. Quality. Price. After sales.

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Marc Hofmann Managing Director, CheckMyBus GmbH Busworld Academy Istanbul, Friday April 15th, 2016

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  1. Drivers of change Marc Hofmann Managing Director, CheckMyBus GmbH Busworld Academy Istanbul, Friday April 15th, 2016

  2. Innovations driving success of the bus Information Image Reach more people New media Price Innovation Convert them Booking Quality Price After sales

  3. Reach more people

  4. User behavior is changing • Sharing instead of owning (Uber, Airbnb,….) • Smart phone instead of car (average age car purchase 46  53) • CO2 emissions increasing • Always on •  They want…. All Info „In the Crowd“ Easy

  5. CheckMyBus makes buses available everywhere The world‘s largest virtual bus network > 3 Mio weekly departures 700.000 connections > 10.000 cities > 50 countries 11 webpages 8 languages 1 Search Slot

  6. What is the benefit? Get best price Easy handling Most suitable connection • Save money…. • Compare all companies  60% off • No extra fee • Offers / Deals included • Save time…. • Onesearch • Different languages • Station localisation • Area search • Right time… • All connections • International connection • Connections in area  For bus operators it is the most efficient and cheapest marketing channel

  7. Offline to Online to Social to Mobile User‘s purchase process Book via app / mobile ticket Social experience Search online Book online Search online Book offline Book & search offline Online share GER FR UK IT Bus share US BR TK

  8. Convert them

  9. Trends in product and business + 5500% Conversion Customer Journey Fast expansion and marketing expertise Separate Operations Modern and comfortable buses Comfort & Style Ryan Air model Aggressive Pricing

  10. Reach and conversion go hand in hand Convert them Reach more people in a successful partnership www.checkmybus.com

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