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Enhancing EIC Marketing and Value

Strengthening EIC's outreach through email marketing, website enhancements & interoperability maturity model to advance member engagement & industry dialogue.

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Enhancing EIC Marketing and Value

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  1. Enhancing EIC Marketing and Value Steve Streetman Member of the Board

  2. Overview • The Consortium needs to do a better job of representing its members to the community • More and more regular contact with Federal, state, and local groups that care (or should care) about interoperability • Provide competitive advantages in the marketplace to EIC members • Suggestions • Email marketing campaign • Enhanced website • Interoperability maturity model

  3. Email Marketing Campaign • Use a standard email marketing service (e.g. Constant Contact) • Service manages forwards, subscribes and unsubscribes and ensures email is not identified as spam • Service provides templates and widgets to make email look professional and allow rich content (pictures, video, logos, links) • Members provide content • Opportunity to show off interoperability capabilities and activities • As email list grows, provides increased access to decision-makers • First newsletter planned for early April

  4. Enhanced Website • Many possibilities for improving the website • Library of papers, standards, etc. for interoperability • Company profiles of EIC members • Calendar of interoperability events • Interoperability news items • Members-only section with extra content • Interoperability program information / bidding opportunities • Matchmaking area where EIC members could post profiles and look for teammates • Interoperability blog • Newsletter archives

  5. Interoperability Maturity Model • Many professions are taking the opportunity to further define professional requirements. There is the Capability Maturity Model (software). There is, under development a risk analysis maturity model. We could do an Interoperability Maturity Model • Further defines levels of interoperability and sets requirements that could be leveraged by program managers • Allows for EIC members to be certified to interoperability levels • Promotes an industry-wide discussion of just what interoperability really means • EIC could manage model standards and requirements Draft / Notional Model

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