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History

History. Born in 1996 in Hanoi and then be present in Ho Chi Minh in 2003. Company’s service products. A member of Al Fresco Group Al Fresco group: Jaspas Restaurant Jaspas Wine & Grill Pepperonis The Spotted Cow. Target markets. Focus strategy. Al Fresco. Positioning map. High price.

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History

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Presentation Transcript

  1. History • Born in 1996 in Hanoi and then be present in Ho Chi Minh in 2003.

  2. Company’s service products • A member of Al Fresco Group • Al Fresco group: • Jaspas Restaurant • Jaspas Wine & Grill • Pepperonis • The Spotted Cow

  3. Target markets

  4. Focus strategy Al Fresco

  5. Positioning map High price Domino Pizza Al Fresco Pizza inn Low quality service High quality service Peperoni Low price

  6. Categories of Services People Possession People Processing Possession Processing Al Fresco Tangible Mental Stimulus Processing Information Processing Intangible

  7. Customers service encounter Emphasizes encounters with service personnel high Al Fresco Emphasizes encounters with physical service elements low

  8. Company’s sales/growth

  9. Servuction System

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