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The Caterer and The Client

The Caterer and The Client. Chapter 2. Why Clients Choose Caterers. Reputation Referrals Word-of-mouth advertising. Deciding Whether to Take an Event. “We cannot be all things to all people.” Personality conflicts will exist. Unanticipated inconveniences Bad politics Hidden costs

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The Caterer and The Client

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  1. The Caterer and The Client Chapter 2

  2. Why Clients Choose Caterers • Reputation • Referrals • Word-of-mouth advertising

  3. Deciding Whether to Take an Event • “We cannot be all things to all people.” • Personality conflicts will exist. • Unanticipated inconveniences • Bad politics • Hidden costs • Issues with gratuities

  4. Safeguards Against Bad Business • Explore your options. • Research the job. • Know the customer.

  5. Types of Catering • All catering functions are either: • Off-premise • On premise • They can be further identified as either: • Corporate catering • Social catering

  6. Corporate Catering • Corporate and business accounts • Advantages: • Relationships built on mutual trust • Avoids a bidding war against other caterers • Profit is better and more guaranteed vs. social • The art of being creative • Primary caterer handles 75% of client’s needs. • Secondary caterer handles other 25%.

  7. Additional Options for Corporate Catering • Chamber of Commerce • Amusement park catering

  8. Cost and Profit Relationship • Make sure the job can be done at right price. • Make sure the organization is established before pursuing this type of business.

  9. Social Catering • Never promise anything that can’t be done. • Everything must be 100%, 100% of the time. • A caterer must educate a client in their home. • Proper care in guest selection • Budget indicative of host’s style of living • Individualized plans • Special care – white glove approach

  10. Disadvantages of Social Catering • It may be impossible to satisfy a client. • A caterer must understand the human nature of the client. • Clients with last-minute special requests • Clients extending the duration of the event • Refrain from deviating from the contract. • “Never confuse being a nice person with being an astute business person.”

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