CS410 – Professional Workforce Development Orange Team

1. CS410 – Professional Workforce DevelopmentOrange Team Phone Solicitation Management System Feasibility Presentation, 6th March 2008 Presented by Benjamin Leyland

2. Benjamin Leyland • Manager • Presenter • Finance

3. Travis Burlock • Hardware • Webmaster

4. Dionna Diggs • Asst.Manager • Legal Eagle

5. Bob Larrick • Software • Marketing

6. Josh Rode • Documentation

7. How we’re organized

8. THE PROBLEM

9. Unwanted phone solicitation still occurs. Even with current legislation and the Do-Not-Call-List.

10. Effects of the Problem Annoying Interrupting Waste of time

11. What is Phone Solicitation? • A telephone call that acts as an advertisement. • Estimated that 4 million "junk" telephone calls are made every day in the United States. Source 1: FCC (www.fcc.gov) Source 2: Strangefacts (www.strangefacts.com)

12. Current FCC Regulations Phone solicitors are required to transmit or display: - Their contact phone number - The name of the soliciting company Source: FCC (http://www.fcc.gov/cgb/consumerfacts/tcpa.html)

13. The Do Not Call List • Numbers can be registered online or over the phone. • The majority of solicitors are prohibited from calling those on the list. Source: FCC (www.fcc.gov)

14. Who Can Still Call? • Organizations that you have established a business relationship with • Non-profit organizations • Callers with prior permission Source: FCC (www.fcc.gov)

15. Do Not Call List Statistics Makes up 76% registered 43% 33% 24% Source: Harris Interactive (www.harrisinteractive.com)

16. Customer • Potential customer = 46% of American adults • 76% have placed their phone numbers on the NDNC registry. • 61% of people on the registry still receive unsolicited calls. Source 1: FTC (www.ftc.gov) Source 2: Harris Interactive (www.harrisinteractive.com)

17. Major Functional Components

18. System Capabilities • Blocking of calls • Per call basis • Area code • Wild cards • Those contained in the global database • System configuration • Configuration software (PC) • Hardware connected to phone line

19. Incoming Call Intercept Pass To Phone Answer

20. Should It Be Blocked ? Intercept Check Local Settings Search DB Block Call Pass To Phone Answer

21. Flagging an Unwanted Call Answer Manually Flag Add To Local DB Send To Global DB

22. Inform Global Database Flagged Number Check for Other Notices Tolerance Exceeded Increment Record Add To DB

23. Refresh Global Database Refresh DB Check Last Report No Longer In Service Remove From DB

24. Request Database Update Request Update Compare Versions Prepare Update Send Up-To-Date Send Update Update Local DB

25. Required Hardware • Modem • LCD • Wireless adapter • Memory • Database server

26. Specialty Hardware • Call interception device will be a custom built unit • It’s components are readily available OTS

27. Required Software • Configuration application • Database management software • Interception/screening software

28. What’s In The Box • Call interception device • Configuration Software

29. What’s Not In The Box • Caller ID Subscription • Computer • Internet Connection • Wireless Network

30. Competition Matrix

31. Risks • Availability of wireless networks in homes • Security • Cost • Accidental blocks • Difficulty of use

32. Risk Matrix

33. Risk: Wireless Networks The Risk: • Only 12% of US households have a wireless network The Mitigation: • Different options of implementation which do not require a wireless network Source: Pew Internet Project (http://www.pewinternet.org/pdfs/PIP_Wireless.Use.pdf)

34. Risk: Security The Risk: • Hacking • Spoofing • Other sabotage of the online database or personal database The Mitigation: • Standard security techniques

35. Risk: Cost The Risk: • High cost • Monthly fee The Mitigation: • Look for lower cost hardware • Different options of implementation

36. Risk: Accidental Blocks The Risk: • Customers blocking numbers they don’t want to block • Numbers being added to the online database who aren’t telemarketers The Mitigation: • Fully customizable filters • Set up a threshold for adding a number to the online database

37. Risk: Difficulty of Use The Risk: • The device is too difficult for people to set up or use The Mitigation: • Make it easier • Different options of implementation which allow for easier use

38. Experts Needed • Embedded Systems Engineer • Online Database Administrator • Security Expert

39. Coordinating Communication • Email • Instant Messenger • Group Chat

40. Preliminary Cost Estimates • Basic Caller ID boxes1: ~$15 • Additional memory (~2GB)2: ~$12 • Processor2: ~$8 • Wireless components3: ~$15 • Total: ~$50 Source 1: Google Shopping (http://www.google.com/products?hl=en&client=firefox-a&rls=org.mozilla:en-US:official& resnum=0&q=Caller+ID+Box+Prices&um=1&ie=UTF-8) Source 2: Engadget (http://www.engadget.com/2007/09/19/isuppli-new-ipod-nanos-cost-apple-just-59-and-83-in-component/) Source 3: iSuppli (http://www.isuppli.com/news/default.asp?id=7308)

41. Cost for the Customer: ~$60 initial cost + ~$5 monthly fee Based On: Cold Call Blocker (http://www.coldcallblocker.com/faq/)

42. Alternative Approach • No wireless network • Uses the modem to dial in to the database

43. Benefits of this approach • Larger market • Cheaper to build • Easier to install

44. Problems with this approach • Ties up phone line for updates • Slow data transfer • Have to provide dial-up numbers

45. Conclusion • Phone users are still affected by unsolicited calls. • No current solution solves this problem. • Our solution is feasible. Questions?