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Why in the world would anyone go to Branson, Missouri

Why in the world would anyone go to Branson, Missouri. And how can we convince more people to go?. What is it?. http://www.youtube.com/watch?v=cQhi4DhqL2Y http://www.youtube.com/watch?v=Sotq2piLF3s&feature=related. Where is Branson?. http://maps.google.com/maps?hl=en&tab=wl.

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Why in the world would anyone go to Branson, Missouri

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  1. Why in the world would anyone go to Branson, Missouri And how can we convince more people to go?

  2. What is it? • http://www.youtube.com/watch?v=cQhi4DhqL2Y • http://www.youtube.com/watch?v=Sotq2piLF3s&feature=related

  3. Where is Branson? • http://maps.google.com/maps?hl=en&tab=wl

  4. What does it actually look like?

  5. What’s it like? • Population by Gender Males 46% Females 54% • Population by Race White 94% African American 1% Native American 1% Asian 1% Hawaiian 0% Other/Mixed 3% • Median Age Population 43                         • Population 2005 7,010 • Household Income Median $31,997 • Murder, Man-Slaughter 0 0 0 0 0 1 • Forcible Rape 4 4 7 6 6 9 • Robbery 4 8 9 9 8 10 • Elevation 722 feet above sea level • Land Area 5.7 Square Miles • Nearest Big Cities: Springfield 39.8 Miles, Little Rock 141.2 Miles

  6. How do you get there? • No flights were found that matched your search • No flights were found between Syracuse, NY (SYR-Hancock Intl.) and Branson, MO (BKG) that matched your request. • You may want to change dates, departure times, destinations, or search options. Click the Change Search button below to go back and change options to perform a new search on Expedia.com, or click the Cancel button below to go back to home page. back to home page

  7. What is the primary problem you must solve to be successful?

  8. What is the Competition?

  9. Name everything good about

  10. What do consumers think about…

  11. Name everything negative about

  12. What do you advise? Product

  13. What do you advise? Price

  14. What do you advise? Place

  15. What do you advise? Promotion

  16. Write a positioning statement

  17. What’s the BIG IDEA

  18. Let’s write the creative brief What do we want the advertising to do? Who is our target?   What do they currently think?  What would we like them to think? What is the single most compelling promise we can make them?  How do we make it believable?  Is there anything else worth considering that may get to great creative work?  Are there any executional mandatories?

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