Healthcare Video Marketing Tips to Attract Your Audience

1. Healthcare Video Marketing Tips to Healthcare Video Marketing Tips to Attract Your Audience Attract Your Audience Read about some important ways in which video marketing can be used to promote your healthcare practice. Healthcare digital marketing is quite challenging. Entertaining an audience to a certain point of retention requires great focus. Taking the informative and educational elements and making it creative is a common challenge that many healthcare providers face. Even though visual content is proving indispensable in the healthcare space, there is one specific tool that outperforms the rest – video. Videos are one of the most powerful mediums for capturing and holding attention of people. A report by Cisco suggests that by 2020, online videos will make up more than 80% of all consumer internet traffic (85% in the US). It is estimated that 1 in 8 patients use video to research hospitals and other healthcare information.

2. Here listed are a few ways how video marketing can be used to attract and educate patients. - •Educate target group – Medical practices publish educational videos to promote their practice as well as to educate patients. Video content can be used to explain in detail what to expect during their appointment or procedure, which will help relieve their apprehension to some extent. •Patient testimonials videos – Even though a patient may discover a healthcare practice through local search or a social media post, patient testimonials or reviews are what will determine whether they are willing to take the plunge and put their trust in your brand’s hands. Posting real stories from real patients on video can add more value to your practice, generate trust from prospective patients, and also provides social proof for you and your practice. •Get to know the healthcare team –Before scheduling an appointment, most patients research the physicians and their professional and educational backgrounds. Posting profile videos would familiarize patients with your brand and the people behind the brand and make a decision about choosing you as their provider. •Procedural videos- Posting medical procedure-related videos help educate patients on all specific procedures offered and help them decide whether to schedule an appointment with your healthcare practice. Healthcare practices that are hard pressed for time to focus on promotional activities such as video optimization, can consider choosing a Long Island SEO company with years of experience in providing reliable SEO solutions. (800) 941-5527