Key Tools for Planning Your Social Media Marketing Strategy

1. Key Tools for Planning Your Social Media Marketing Strategy Healthcare professionals can use social media for healthcare digital marketing to promote great content, generate new leads, improve customer satisfaction and enhance doctor-patient relationship. Tools are available to plan your social media marketing strategy. Social media is a viable marketing platform not only for corporate businesses, it is widely used by various healthcare businesses to expand their reach and learn more about the concerns and requirements of healthcare consumers. Today, almost everyone is active on various social media channels. Therefore healthcare professionals are using social media as tool for healthcare digital marketing to promote great content, generate new leads, improve customer satisfaction and also enhance doctor-patient relationship. Healthcare consumers mostly search on Google for any medical information or to check on a physician’s reputation. Social media is a key component of how your medical practice is perceived by prospective patients. Patients seek information via social media about doctors and hospitals, and make an informed decision on that basis. Patients use social media to post reviews or comments about a medical practice or hospital and their services and positive reviews or comments increase the chances of attracting new and potential patients to the medical practice. Before going on to the tools available to plan a good

2. social media marketing strategy, let us consider the ways in which a healthcare business can use social media: •Share information: Social media enables you to access information quickly and communicate with each other. Healthcare units can use marketing tools and websites to share information with patients. Sharing news regarding outbreaks or health hazards is an effective way for healthcare facilities to provide accurate information to patients. You can provide updates to new technology, introduce new doctors, offer patients any updates that relate to the practice itself, and deliver generic pre- and post- operative care information. •Train medical professionals: Some healthcare organizations use social media for training purposes. Trainees use certain hashtags on Twitter or join other groups to make the training process more enjoyable. These training techniques provide them a central location to ask questions and quickly receive answers. Social media gives participants the power to provide presenters with immediate feedback on training sessions. •Compare and improve quality: Healthcare managers use social media to evaluate competitors and get an insight into the services they offer and overall patient satisfaction. Analyzing different providers and their social media involvement, professionals can mimic those methods to enhance their own. Some organizations will do better through social media and improve customer services. •Live updates during procedures: A large number of doctors and surgeons provide updates from the operating rooms. Using social media, healthcare professionals can deliver up–to-date information during procedures to fellow doctors, medical students or simply curious individuals. As a marketing technique, organizations can create a buzz on social media with these updates, creating excitement and enhancing public awareness of their organization to attract targeted audience. Now, here is a look at the marketing tools available to project and establish your brand on social media. These help create powerful workflows and better plan social media marketing: ContentCal: It is made to help in the planning and approval stages and also helps to put together your entire social media calendar in one place. It is very easy to use and set up and is versatile too. You can add your team, managers and clients and assign specific roles to each person. For example, one person can create the content, another can review the content, make suggestions, while the manager or client can approve the content to be scheduled. You can add multiple

3. social media accounts to your ContentCal and separate them in different calendars. If you’re managing several social networks for one account, you can view them all in the same calendar. You can also access social media analytics to track content performance and respond to messages and comments. CoSchedule: It helps you create a planning calendar for all marketing projects, whether it is email marketing or social media marketing or any other marketing campaign. You can easily create workflow templates for campaigns. You can plan and create your calendar before actually scheduling anything. In social media calendar, you can easily schedule your updates in bulk and share any great content you find online without leaving your browser. You can track all progress and actions made by the team. It includes other features like Best Time Scheduling and ReQueue which use artificial intelligence to fill gaps in your schedule with high performing social media updates. In this manner you are automatically republishing your best content with little effort. This is very useful when you do not have new content to publish. Sprout social: It is a good social media management tool with many useful team collaboration features. In terms of planning your social media strategy with Sprout Social, you need a shared publishing calendar where you can start planning the content. You can save your content ideas as drafts and quickly submit it for approval and even choose which approver they will notify about it. You can collaborate with your team when managing your social inbox and check team performance to see how much time they spend on tasks, what their completion ratio is like and so on. Hootsuite: It is a popular social media management tool, and it allows to add 5 to 10 members. Once you add the user to the Hootsuite account, you can have complete access to all your networks. You can also create custom profiles and networks and they can only take certain actions. You can plan and collaborate and use the drafts space to have everyone suggest their content ideas and upload different assets before publishing. You can also assign social media tasks, social media calendar, and schedule your updates too. Buffer: It is a social media marketing tool that helps you post content easily on social networking sites. It publishes all your posts automatically and also add content while browsing the web using the Buffer browser extension. It enables you to add 25 members and review your posts on social media and you can learn what changes can help your posts perform better.

4. Tagboard: It allows users to aggregate data from major social media websites into impactful displays that can be embedded and redisplayed on different channels. Its live tool allows you to see your posts live on a screen and provides layouts and tools to customize the display. Social media is immensely popular in the present day world and therefore can be used as a great tool for digital healthcare marketing. Studies have shown that social media has 100 percent higher lead to close ratio than outbound marketing and a higher number of social media followers tends to improve the trust and credibility of your brand. 8596 E. 101st Street, Suite H www.medresponsive.com Tulsa, OK 74133