Social Media for Beginners: Planning for, Setting up, & Managing Your Social Media Tools

1. Social Media for Beginners: Planning for, Setting up, & Managing Your Social Media Tools Robin Pratt

2. Today’s Agenda You tell me! “I’m here because”: • We have a FB page or group and we’re afraid we’re doing it wrong. • We don’t have a FB page or group but we are sold on having one and want to know how to set one up. • We don’t know if we want a page or group, or if we should be involved with social media at all. • Someone in my office made me attend!

3. What Is Social Media? Any online tool that helps you connect and engage with your clients, students, or public.

4. Why Should I use Social Media? • It’s where our audience is. • 154,226,960 US users, 4/11 • 35.1% growth in one year • It’s who we want to reach. • It lets us do more with less. • It helps us do our jobs. Data from checkfacebook.com and facebook.com

5. Tools OCTS Supports • Facebook • Twitter • YouTube

6. Before You Begin Ask the Following Questions Do we already have one? http://www.google.com/search?q=site:www.facebook.com+madison+county+4-H Do I really need one? Who will manage and maintain it? Is there time to maintain it? Have I contacted OCTS and my unit supervisor? Have I read the policy?

7. What Kind of Account Should I Have? • Page = general information for public, 5000+ fans, promotional tools, insights and analytics • Closed group = clubs involving minors, need to protect info/restrict membership, need to send mass emails, push out event info

8. What Kind of Account Should I Have? • DO NOT use your own personal profile as the main page for your organization. • DO NOT create a “fake person” for your organization.

9. Setting Up Your Account The person chosen to maintain the page or group should use their personal profile to create the account. • Fake profiles violate FB’s terms of service. • Group members should not be “friends.” • Pages are not connected to personal profiles. • Privacy settings on personal page protect you. • Act right!

10. Setting Up Your Account Select a co-administrator and “friend” that person. • Needed to create group. • Important backup if admin leaves. • Can unfriend later. • Can be co-worker, parent, student, volunteer. • Ask CherrylVarnadoe about Social Media Officer position for 4-Hers.

11. How Do I Set Up a Group? • Open FB. From your personal account, click “Create Group” on left side of page. • Fill out the fields and click “Create” (next slide).

12. How Do I Set Up a Group? • Include county and state in name. • You must add one friend to create the group. Type in the name of the co-admin you friended. You can defriend him/her later. • Choose “Closed” for groups involving minors.

13. How Do I Set Up a Group? • Click the gear on top right to edit group info. • Fill in the appropriate fields on the edit screen (next slide).

14. Choose a picture that represents your group (e.g., 4-H logo). How Do I Set Up a Group? Make sure privacy is set to “Closed.” Check this box! Set up an email for easy contacting. Include admin names, contact info.

15. How Do I Set Up a Group? • This is the “friend” you had to add when you created the group. To make this person an admin, click “See All” next to members list. • Click “Make Admin” next to the co-admin’s name. You can then go to your personal profile and “unfriend” the co-admin if you want. They’ll stay co-admin of your group but will no longer be a part of your personal page. This is the description you wrote when you created the group.

16. How Do I Set Up a Group? • Publicize your group by emailing, linking to, talking about the group URL. People request to join by clicking the link.

17. How Do I Set Up a Group? • Requests to join group will be listed under “Notifications.” You can choose whom to accept.

18. How Do I Set Up a Group? • You do not have to be friends with someone on your personal profile for them to be in the group. • You should not be personal friends with 4-Hers unless they are REALLY your friends. • If 4-Hers are friends now, add them to the group and then unfriend them. • Group members can’t see your personal page if: • They are not your friends. • Your privacy settings are set correctly. • Attend “Privacy and Professionalism” for more information.

19. How Do I Set Up a Page? REMEMBER • Page = general information for public, 5000+ fans, promotional tools, insights and analytics • Closed group = clubs involving minors, need to protect info/restrict membership, need to send mass emails, push out event info

20. How Do I Set Up a Page? • Go to your personal FB profile. • Click “More” next to “Pages” on the left side of the page. NOTE: If you don’t have any existing pages, scroll to the bottom of FB and click the “Create a Page” link.

21. How Do I Set Up a Page? • Click the “Create a Page” button. • Choose the “Company, Organization or Institution” option.

22. How Do I Set Up a Page? • Select “Education” from the drop-down menu. • Enter the name of your page, including the county and state: • Jefferson County GA Master Gardeners • Ware County GA Cotton Growers • Clayton County GA Extension

23. How Do I Set Up a Page? • Upload an image for your page. • Some logos available here: http://www.caes.uga.edu/unit/oc/resources/logos/ • Logo should be professional, good quality, representative of your org. • Step 2 (Get Fans) you can use or skip.

24. How Do I Set Up a Page? • Fill out basic info. • Include link to related website. • Don’t know where this shows up! • Click “Continue.” From next screen, click “Basic Information” on left of page (next slide).

25. * * • Fill out at least the starred fields. • For really great inspiration, go here: http://www.facebook.com/UGA.Cooperative.Extension?sk=info • Feel free to “borrow” their content! • For info about user names, attend the third social media training: Promoting Your Page and Measuring Success. * Important; see next slide * * * *

26. How Do I Set Up a Page? The “About” text entered in the info screen appears on the left of the page. Make sure to: • Mention it’s the official page. • Include admin names. • Include contact info.

27. How Do I Set Up a Page? • Click “View Page” on right of screen to see main page.

28. How Do I Set Up a Page? • Click on “Wall” on left of page to make your first post. Make it useful! • Click on “Everyone (Most Recent)” to display posts by your fans as well as your admins.

29. How Do I Set Up a Page? More about pages: • Click “Like” to like your own page. • Click “Edit Page” or “Edit Info” to edit your page. The menu on the left will change to allow you to manage permissions, access your info, etc. • Click “See All” to add and manage admins. 1. 2. 2. 3.

30. How Do I Set Up a Page? • Publicize your page by: • Putting the address of the page on your website, in your email signature, etc. • Getting a “Like” button or fan box for your county website. • Mentioning the FB page at meetings. • Liking and commenting on related FB pages. • Attend “Publicizing Your Page & Measuring Success” for more info.

31. Facebook Basics I can’t tell if we have a group, page, or profile! Groups: Admin/member: Will say “group” under group name. Non-admin/member: Will see “Join Group”/”Request to Join” button. Pages: Admin/member: Will see “Edit Page” button. Non-admin/member: Will see “Like” button. Personal Profile: Friends: Will see “Friends” button with green check. Non-friend: Will see “Add Friend” button.

32. Facebook Basics Unfriending Someone Go to your personal profile and click on your name in the upper-right corner. Click “Friends” on the left side of the page. Position your cursor over the “Friends” button next to the person you want to unfriend. Select “Unfriend” from the pop-up menu. The person will not be notified that they are unfriended.

33. Facebook Basics Deleting a Profile Go to your personal profile and click the arrow next to “Home” on the upper-right of the page. Choose “Account Settings” from the drop-down menu. Click “Security” on the left of the page. Click “Deactivate your account” at the bottom of the page.

34. Facebook Basics Deleting a Group From your group page, click “See All” next to Members. Delete each member by clicking the “X” to the right of their names. Finally, delete yourself by clicking the “X” next to your name. This deletes the group. You must be the creator of the group in order to delete it.

35. Facebook Basics Deleting a Page From your page, click “Edit Page.” Click “Manage Permissions” on the left of the screen. Click “Permanently delete (name of page)” at the bottom of the screen. You must be an administrator in order to delete a page.

36. Correcting Problems I have tons of 4-Hers on my personal FB profile. Post a status update saying “If you are a 4-Her, please join this group” with link to group. Unfriend the 4-Hers from your page (they won’t know).

37. Correcting Problems My group or page name does not follow the guidelines. Groups: Go to “Edit Group.” Change the group name. Pages: Click “Edit Page.” Click “Basic Information” on left of page. Change the page name.

38. Correcting Problems My 4-H group is open but it should be closed. Go to “Edit Group.” Change privacy from Open to Closed. For groups with more than 250 members: Create new group with closed setting. Post message on old group asking members to move to new group. Delete old group.

39. Correcting Problems I have a 4-H PAGE that anyone can join, but I need it to be a closed group. Create a closed group. Contact admin of page, ask him to: Post message on page directing members to group link. Delete the page. If you are the admin, do the above steps yourself. If you don’t know who the admin is, “like” the page, post message identifying yourself as 4-H agent & directing people to official group. Consider contacting valued page members to email them group URL and personally invite them to join.

40. Correcting Problems My page is a personal profile and should be a group or a page. Create a group or a page. Post status update on your profile directing people to like page or join group. Remove official logos from your profile picture. Unfriend 4-Hers/business associates. Do not post official business on your personal profile.

41. Correcting Problems I created a fake profile and now you’re telling me I can’t have that. • Create a group or a page. • Post status update on your profile directing people to like page or join group. • Consider messaging valued friends to email them group/page URL and personally invite them to join/like page. • Delete fake profile.

42. Correcting Problems Someone’s running a page or group that I (we) don’t control. If it’s a vibrant, lively community, don’t kill it. Contact the owner and ask him/her to make you a co-admin. Modify the page or group to meet the guidelines in this presentation & carry on! If it’s a dead group or page, contact the owner and ask him/her to delete it. Then you create new group or page. If you don’t know who runs the page or group, “like” the page/join the group, post message identifying yourself as 4-H agent & directing people to official group. You can’t force someone to take down a page or group. Best strategy: have the most compelling content.

43. Twitter • Fast way to share info with lots of people. • Instant communities of practice. • Good for: • News • Pubs • Links to other related websites • Upcoming events • Events as they happen

44. Twitter This is the home page of our account. Tweets from the107 people we follow. If we “retweet” one of these posts, our 429 followers see it. If all 429 of our followers retweet the post, all of THEIR followers see it, and so on.

45. Twitter To set up an account: • Go to Twitter.com and choose a user name and password. • Use your county and state name; e.g., JacksonCountyGAExtension. • Make sure more than one person in office can log on to account. • Share your Twitter account with OCTS so we can help publicize it. • For tips on getting the most out of Twitter, attend “Promoting Your Facebook Page and Measuring Success.”

46. View the “Do You YouTube?” archives on Wimba. • Contact Emily Pitts (epitts@uga.edu) for more info.

47. Further Training Privacy and Professionalism on Facebook: Set your privacy controls to protect yourself & your job. Deal with inappropriate comments and posts. Facebook etiquette. 2/21, 22, 23 Promoting Your Facebook Page and Measuring Success: Maximizing the reach of FB and Twitter. Creating a lively community. Tools to make posting and sharing easier. Understanding who’s coming to your pages and what they want to see more of. 3/6, 7, 8