Native Advertising - Why and How it Benefits Medical Businesses

1. www.medresponsive.com

2. www.medresponsive.com Native Advertising - Why and How it Benefits Medical Businesses ❖ To achieve speedy growth and branding, most businesses are now considering paid media solutions. Native advertising, in simple terms is paid content. Well-disguised as organic content, this format can include articles, infographics, videos, adverts and more. ❖ However, this critical strategy is often underused in the social media healthcare marketing. ❖ When developed and deployed correctly, native ads offer real benefits for both consumers and marketers. While consumers get to naturally enjoy high value content, advertisers have a chance to engage with the most likely buyers.

3. www.medresponsive.com How Native Ads work? ❖ Content marketers focusing on healthcare digital marketing can publish a sponsored post that offers health or wellness information on LinkedIn, Facebook or Twitter targeting their audience. ❖ Content that is unique and compelling attracts the reader and they’ll share it on social media, thus leading to engaged and targeted readers rather than an audience intentionally ignoring your digital ad. ❖ As the content you are providing is informative, you’re not interrupting the reader’s experience on the site - you’re simply ensuring that your content is part of what they see.

4. www.medresponsive.com Why Consider Native Ads? ❖ People view native ads more often than banner ads. ❖ Native ads are not as distracting as traditional banners and pop-up ads, and are therefore more acceptable. ❖ It feels natural to the readers and helps in improving click-through rates. ❖ A HubShot survey revealed that 67 percent of users are more likely to click on sponsored content than banner ads. ❖ Brands and advertisers love native ads, as the click-through rates tend to be much higher than typical advertisements.

5. www.medresponsive.com Facebook Sponsored Ads Facebook is a popular social media platform with great targeting options. ❖ While sharing native ads or “branded content” in Facebook, publishers have to tag the brand in the post. ❖ When a publisher tags a brand, that brand’s marketing team gets access to the post’s insights ❖ They can also see metrics such as reach, clicks, and cost per click (CPC) if the publisher turned the content into “sponsored post” to promote it to a larger audience. ❖ In mobile, Facebook Audience Network ads help to build ads to fit your app. ❖ Native Ad API helps users determine the look and feel, size and location of their ads in mobile apps.

6. www.medresponsive.com Facebook Sponsored Ads

7. www.medresponsive.com Promoted tweets ❖ Promoted Tweets appear in timelines, profile pages, and on Tweet detail pages. ❖ While searching for a specific term, this promoted tweet shows up first in the search results before the user sees the list of different conversations about the brand. ❖ With its seamless, native presentation, Twitter’s click-through rate ranges from one to two percent compared to about 0.12 percent for Facebook.

8. www.medresponsive.com Promoted tweets

9. Any content can be successful if the reader finds the content compelling and shares it. Professional health content marketing agencies skillfully utilize this powerful advertising opportunity that provides positive results for their clients. Contact 8596 E. 101st Street, Suite H, Tulsa, OK 74133 Main: (800) 670 2809 Fax: (877) 835-5442 E-mail: info@managedoutsource.com URL: www.medresponsive.com