Simple Steps to Use Twitter for Successful Healthcare Digital Marketing

1. Simple Steps to Use Twitter for Successful Healthcare Digital Marketing Social media plays a key role in digital marketing for healthcare. Twitter is a great platform to engage with the targeted audience and promote business. People are active on social media and social media is equivalent to ‘word of mouth’ marketing. Social media marketing plays a crucial role in digital marketing for healthcare and social media platforms are ideal venues for small businesses to market their services or products. Social media marketing refers to the use of social networking sites such as Facebook, Twitter, LinkedIn, YouTube and Pinterest to engage with the right audience. Although these social media sites were originally intended for personal use, they are now being used for reaching out to people looking for specific products/services in healthcare as well as other sectors. Today many patients use social media to find their physicians online and it has become crucial for physicians and medical practices to create an online presence and make a lasting impression on the patients. As people continue to use technology to understand, manage, and improve their health, hospitals and other healthcare brands are using Twitter to create an online relationship that goes

2. beyond the bedside. Be it a small clinic, hospital, pharmaceutical manufacturer, or medical practice, all healthcare brands can use Twitter to build healthy relationships with patients and customers. Twitter is a powerful tool for business promotion and attaining that much desired competitive edge. However, it is important to check whether you are getting everything out of Twitter or you might be wasting your time and effort by performing wrong measures. To fully use Twitter for healthcare marketing, you can consider the following tips that will enable your business to reach the next level. Find your old tweets: if you want to locate some information that you posted earlier or if you are feeling a bit nostalgic, you can find your old tweets. Twitter shows only the last 3200 tweets. But with advanced search operators you can hunt down your old messages. By entering the dates you can view the tweets from any profile within a specific time frame. You can also check out the first tweets of any profile using 'Find First Tweet'. Get your stats for any tweets: Evaluating your older posts will provide you with some basic stats and you have to dig deeper to find more valuable metrics. With Tweet Activity you can just click on the bar icon within any tweet and you will be provided with a wealth of information. You can see the information about the number of impressions and total engagements, as well as a breakdown of the various engagements. This will help you to understand the important details of how your tweet performed and that can provide you with valuable insights to increase tweet engagement. Promote your tweets for better exposure: There is a section in the image above which also enables you to promote your tweet and this option enables you to increase your tweet impressions and get the message quickly to more number of users. By clicking “Promote Your Tweet” button you will be given a panel from which you can select a target location. You can also choose a spending budget and see the estimated reach for your promotion. If you do not want to promote every tweet, then investing in the right one can pay off. If you select your top performing tweets, the cost per click can actually be very low. Twitter uses an algorithm to determine the price, and engaging content is rewarded with lower costs. Use Twitter Analytics to find your top performing tweets section, and then select the 'Tweets' tab and click the 'Top Tweets' button. Get valuable information about your audience: Potential patients are your audience and knowing your audience is important. With Twitter Analytics you can view the demographic information about the people who read your tweets, including their various interests. A deeper

3. understanding of your audience can help you create content that would attract more number of potential patients. Download valuable data: If you wish to take your data offline to analyze the results of your activity then downloading data is the best option. This will help you in your research about your potential users and you can find out what works with your audience. You can go to the Analytics section and then head to Tweets tab and click the “Export Data” button which is on the right hand side. Create memorable Twitter moment:Twitter lets you create “Moments” which is like a slide show of a set of tweets that makes it easier to tell a more compelling story. To access the Moments feature you have to use the desktop version of Twitter. Start by entering the Moments section and click on the button at the upper right hand side which says, “Create New Moment.” There you can enter the title, a short description and choose a cover image or video. Make sure that your title is captivating enough. The next step is to select various tweets to add your Moments collection. The collection need not be all your own tweets, you do have some power to create a stunning Moment using a mix of your content and tweets from other accounts that you admire. Once it is done you can share it through a tweet. Social media users are growing drastically and it facilitates communication with a broader audience. It is therefore important for healthcare businesses to have a strong online presence to attract more prospective consumers. The main objective of your social media marketing program should be to improve the quality of the consumer experience. A practical way of optimizing the use of Twitter and other social media platforms for business success is partnering with a reliable provider of medical SEO services. (800) 941-5527 8596 E. 101st Street, Suite H Tulsa, OK 74133