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Grow Your Market:  Creating a Memorable Experience for Customers

Grow Your Market:  Creating a Memorable Experience for Customers. Working with the Media. Dennis Ryan, Market Manager 61st Street Farmers Market The Experimental Station 6100 S. Blackstone Ave. Chicago, IL.. 60637 773-241-6044 dennisryan@experimentalstation.org. Know Your Media Options.

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Grow Your Market:  Creating a Memorable Experience for Customers

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  1. Grow Your Market:  Creating a Memorable Experience for Customers Working with the Media

  2. Dennis Ryan, Market Manager 61st Street Farmers Market The Experimental Station 6100 S. Blackstone Ave. Chicago, IL.. 60637 773-241-6044 dennisryan@experimentalstation.org

  3. Know Your Media Options • Print • Television • Radio • Internet • Blogs • How / Where does your audience get information?

  4. Know Who You’re Talking To • Food, Metro, Entertainment, Health • Is this their beat? • What’s the angle? • Find an ally – someone who is passionate about this topic

  5. Give Them a Story • Timely topic • First of its kind • Only of its kind • 100% organic • What makes you special / newsworthy?

  6. Give Them the Information They Need • Professionally written Press Release

  7. Know Their Deadlines • Example: Food section comes out on Wednesday

  8. Jenna Dooley Springfield Reporter/Host WUIS-WIPA Public Radio Station University of Illinois at Springfield One University Plaza, MS WUIS-130 Springfield, IL 62703-5407 217-206-6413 jdool2@uis.edu

  9. Tips for Getting the Word Out: • Monday news conferences • Morning to early afternoon news events

  10. Tips for Getting the Word Out: • News releases with a contact person and their direct number • Offer a multimedia experience

  11. Issues Unique to Working with the Media • Be aware that we are at the mercy of the news cycle • News packets are fantastic

  12. Issues Unique to Working with the Media • We tell both sides to a story. • We are looking for new angles.

  13. Pet Peeves • Never force a story or tell the journalist what they should put in theirpiece. • Don't ask if we can guarantee news coverage.

  14. Kathryn Rem, Food Editor/Staff Writer The State Journal-Register One Copley Plaza Post Office Box 219 Springfield, IL 62705-0219 217-788-1520 kathryn.rem@sj-r.com

  15. Inside a Newsroom • Understand that there are time and resource limitations in newsrooms. • Good ideas don’t always result in stories. • Don’t expect a puff piece.

  16. The Pitch • Is it newsworthy? • Pitch story ideas far in advance, if possible. • Put it in writing. PLEASE be accurate.

  17. Don’t Ask For a Free Ad • There’s a difference between an ad and a story. • Buying an ad doesn’t guarantee a story.

  18. Thank you for your attention today! • Dennis Ryan, Market Manager, 61st Street Farmers Market, Chicago, Illinois • Kathryn Rem, Food Editor, • The State Journal-Register, Springfield, Illinois • Jenna Dooley, Springfield News Reporter/Host WUIS-WIPA - Public Radio Station University of Illinois at Springfield

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