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Product presentation. Content. Brussels Waffle vs. Sweet Belgian waffle The Sweet Belgian waffle Business environment Strategy Conclusion. Brussels w affle vs. Sweet Belgian waffle. Brussels Waffle Sweet Belgian Waffle. Round. Rectangle.
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Content • Brussels Waffle vs. Sweet Belgian waffle • The Sweet Belgian waffle • Business environment • Strategy • Conclusion
Brussels waffle vs. Sweet Belgian waffle Brussels Waffle Sweet Belgian Waffle Round Rectangle
Brussels Waffle vs. Sweet Belgian waffle Brussels Waffle • Manufacturing • Prepared from a yeast-leavened batter • gives a light, crispy waffle • Consumption • Usually served as breakfast, topped with butter and various syrups
Brussels Waffle vs. Sweet Belgian waffle SweetBelgianWaffle • History • The Liège waffle was invented by a cook of the prince-bishop of Liège (Belgium) in the 18th century • It got its form in AD 1200 when a smith invented a new baking tin • Looked like a honeycomb, he called it “wafel” (= waffle) because “waffle” in French meant “honeycomb” • Now they are sold in numerous outlets all over the world, from Europe over Asia to South America.
Sweet Belgian waffle • Form & taste • Smaller, sweeter and denser than "Belgian Waffles“ • The last-minute addition of thick sugar to the dough produces a caramelized sugar coating • Consumption • Can be served warm & cold with toppings like fruits, creams, and chocolate
Business environment • Sweet Waffle market • totally new in America • the possibilities are countless • Research • on-the go consumption will continue to grow • increase from 126 billion in 2008 to 140 billion in 2010
Business environment • According to statistics, the usual three meals a day are no longer standard procedure. Instead, Americans are now eating an average of FOUR meals a day, the fourth being “the Afternoon Snack. Americans consume approximately $19 billion worth of chips, pretzels and candy a year. Additionally, the current dietary trend of “everything in moderation,” instead of abstinence, will only help the snack market. • Research also shows that the snack and the candy market will show up to a three percent increase each year, over the next four years. So in 2010, the market will be worth about $24.2 billion! Great opportunity for the Sweet Belgian Waffle!!
Business environment • Competitive advantages • sweet Belgian Waffle is a new product • differentiates from all his competitors • new taste, a new smell, a new form and a new look • nothing like our product on the American market • you would have an USP
Strategy 3 possibilities for consuming the Sweet Belgian Waffle:
Strategy 2 concepts of selling the waffles:
Conclusion • New product in a fairly new market • Numerous advantages • A real money-maker which will increase your sales Act quickly and the competitive advantage shall be yours!
