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Product presentation

Product presentation. Valērija petrova, sek, 1.kurss. Slowness to change usually means fear of the new! Philip Crosby. RELAXATION. Content. Product Target Market SWOT analysis Advertisement Benefits or "Why should I buy this stuff?!". Product life cycle. Introduction. Growth.

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Product presentation

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  1. Product presentation Valērija petrova, sek, 1.kurss

  2. Slowness to change usually means fear of the new! Philip Crosby

  3. RELAXATION

  4. Content • Product • TargetMarket • SWOT analysis • Advertisement • Benefits or "Why should I buy this stuff?!"

  5. Product life cycle Introduction Growth Competirors Product Price Promotion Distribution few one 100 - 130 LVL Newspaper ads 2 channels more more versions gain market share Different media Baltic region

  6. FIRE-LOOK-MANTELPIECE • for EVERYONE • relaxation teraphy • interesting design solution 

  7. Price • Prices in all shops don’t differ (the average value is 100 Lats) • There is special discount program for regular customers • Product • Fire-look-mantelpiece • Is sold only for grown • ups under 18 years old • Brings warmth and • comfort • For home use • Unique design TARGET MARKET • Place • 3 shops in Riga, • 1 in Daugapils and • 1 in Ventspils • Addresses on the stores • are available on • www.fire.com • Promotion • Marketing • presentations in • Riga’s supermarkets • – Alfa, Domina, Mols • Brochures in other shops • in Vilnus, Kiev • Promotion program • begins in the middle • of september

  8. SWOT analysis S W O T

  9. USPs and benefits USPs Benefits brings warmth, comfort and harmony to your home • the design is UNIQUE • use bio-ethanol  • surprise your guests

  10. Summary • Lack of rest and relaxation can lead to the apathy, stress and finally to the depression • FIRE-LOOK-MANTELPIECE is unique  and stylish product, that uses bio-ethanol and is eco-friendly • Our product can help You to feel warm and cozy, to relax and bring harmony to your home

  11. Thank you for attention!

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