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SEO Strategies

SEO Strategies. Drive Into Oncoming Traffic. Chad Hyams. Chad Hyams. Southeast Region Growth and Productivity Director. Please complete an evaluation form found in the back of your program guide . What We Will Cover. Which search engines matter How you get to page #1

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SEO Strategies

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  1. SEO Strategies Drive Into Oncoming Traffic Chad Hyams

  2. Chad Hyams Southeast Region Growth and Productivity Director SEO Strategies: Drive Into Oncoming Traffic

  3. Please complete an evaluation formfound in the back of your program guide. SEO Strategies: Drive Into Oncoming Traffic

  4. What We Will Cover • Which search engines matter • How you get to page #1 • What you should not do • And more! SEO Strategies: Drive Into Oncoming Traffic

  5. Where to Start? 1,000,000,000 Unique Monthly Visitors 290,000,000 Unique Monthly Visitors SEO Strategies: Drive Into Oncoming Traffic Stats from eBizMBA 1/1/14

  6. The Animals Are Running the Zoo! SEO Strategies: Drive Into Oncoming Traffic

  7. Google Panda • Released February 2011 • Goal was to lower rankings of “low-quality sites” SEO Strategies: Drive Into Oncoming Traffic

  8. Google Penguin • Released April 2012 • Goal was to lower rankings of sites that are artificially increased due to manipulation of links SEO Strategies: Drive Into Oncoming Traffic

  9. Google Hummingbird • Released September 2013 • Launched to celebrate Google’s 15thbirthday • Goal is to answer questions instead of provide search results SEO Strategies: Drive Into Oncoming Traffic

  10. Google+ • Released June 2011 • “Social network” • 540,000,000+ users (sort of) SEO Strategies: Drive Into Oncoming Traffic

  11. Social Media Impact • Likes, shares, retweets, +1s SEO Strategies: Drive Into Oncoming Traffic

  12. What Is Google Looking For? • Domain Authority • Page Authority • Author Authority SEO Strategies: Drive Into Oncoming Traffic

  13. Domain Authority • Age • Size • Activity • Popularity SEO Strategies: Drive Into Oncoming Traffic

  14. Page Authority • Content • Links • Images • Content SEO Strategies: Drive Into Oncoming Traffic

  15. Author Authority • Shared • Located • Influence • Plus SEO Strategies: Drive Into Oncoming Traffic

  16. Become the Expert • Geographic • Demographic • Psychographic SEO Strategies: Drive Into Oncoming Traffic

  17. Geographic Expert • Specific locations, not wide areas • Focus on one area at a time SEO Strategies: Drive Into Oncoming Traffic

  18. Demographic Expert • Specific age group • Gender group SEO Strategies: Drive Into Oncoming Traffic

  19. Psychographic Expert • Specific interests • Specific lifestyles SEO Strategies: Drive Into Oncoming Traffic

  20. Blog Your Way to the Top • Content, content, content • Size matters • Google gets the point—limit keywords SEO Strategies: Drive Into Oncoming Traffic

  21. Keyword Placement • Opening sentence • Title of photo • Anchor text for hyperlink • Closing sentence SEO Strategies: Drive Into Oncoming Traffic

  22. Google Authorship • Verify that it is your content SEO Strategies: Drive Into Oncoming Traffic

  23. Things NOT to Do • Don’t hire it out • Duplicate content • Link schemes • Forget to promote SEO Strategies: Drive Into Oncoming Traffic

  24. Thank You! Please complete an evaluation form found in the back of your program guide. To download a free copy of this presentation, GO TO: www.familyreunion.kw.com/downloads

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