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Celebrate World Beer Day October 17 th worldbeerday

Celebrate World Beer Day October 17 th worldbeerday.org. Executive Summary. October 17 th will become World Beer Day worldbeerday.org will become the community aggregator, the tool producer and the branding creator for the day

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Celebrate World Beer Day October 17 th worldbeerday

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  1. Celebrate World Beer DayOctober 17thworldbeerday.org

  2. Executive Summary • October 17th will become World Beer Day • worldbeerday.org will become the community aggregator, the tool producer and the branding creator for the day • World Beer Day will be an international day for consumers, producers and sellers of beer • World Beer Day will have global spread and will be verticalised providing both online and real world aspects

  3. Why World Beer Day? • Annual beer consumption is 120bilion litres • US beer market alone is worth USD94bil • Consumers and producers do not have one central location or event to celebrate beer in its entirety • Paradigm is shifting towards more acceptance of globally networked communities – World Beer Day can gain first mover advantage in this space

  4. So we came up with the WBD concept • World Beer Day will have a website that is an aggregator for community involvement through user generated content, information portals, rating systems, merchandise selling etc • Under the World Beer Day moniker organisers will be able to create events, anywhere in the world which leverage the World Beer Day brand and image and utilise its collateral material • World Beer Day will give consumers a forum to communicate, producers and sellers a neutral platform to market from, and beer lovers everywhere a central repository for information, backed up by physical events

  5. What the website offers • Event listing • Brewery listing • Pub and Bar listing • Beer related stories, videos, pictures • Rating system for beer and beer related establishments • Ability to purchase World Beer Day branded material for use in World Beer Day themed events • Based on OpenSocial to allow interaction with other networking sites – ability to mash up for example find your nearest Tuborg seller on Google maps

  6. Where is the monetisation? • Insert Kaila’s cool revenue chart in here

  7. How will the site function? • Mockups go here

  8. Who is behind World Beer Day? POTENTIAL TEAM MEMBERS AT THIS STAGE • Kaila Colbin – bio/WBD responsibilities • Greg Ryan - bio/WBD responsibilities • Neil Macbeth - bio/WBD responsibilities • Michael O’Dea - bio/WBD responsibilities • Ed Lowery - bio/WBD responsibilities • Ed O’Dea - bio/WBD responsibilities • Greg Urquhart - bio/WBD responsibilities • Melisa Clark-Reynolds - bio/WBD responsibilities • Adam Gavzer - bio/WBD responsibilities • Sean O’Day - bio/WBD responsibilities • Brian Ellwood - bio/WBD responsibilities • RolyVinals - bio/WBD responsibilities • Annie Nixon - bio/WBD responsibilities • David Berkowitz - bio/WBD responsibilities • Charles Knight - bio/WBD responsibilities • Shana Colbing Dunn - bio/WBD responsibilities • David Dunn - bio/WBD responsibilities • Annie Gavzer - bio/WBD responsibilities • Alex Durst - bio/WBD responsibilities • John Blance - bio/WBD responsibilities • Orion Corcilius - bio/WBD responsibilities • Kay Madati - bio/WBD responsibilities • Carl Sanders-Edwards - bio/WBD responsibilities • Brain Shields/Maria Langley - bio/WBD responsibilities • Michelle & Paul Campagna - bio/WBD responsibilities • Rick & Trudy Zawodny - bio/WBD responsibilities • Craig Rust - bio/WBD responsibilities • Stephen Astor - bio/WBD responsibilities • Ben Kepes – Blogger, Advisor, Web 2.0/SaaS commentator and serial entrepreneur. Responsible for project management and strategy

  9. What is the timescale • Beta site will go live in April • Full go live, incorporating web-site, press releases, presentation of collateral material will occur by June • First World Beer Day October 17th 2008 • Intra year events will occur between annual World Beer Days

  10. Two funding options • The backers have two options to start the business • Boot strapping • Limited go live with industry buy-in

  11. Boot strapping • Backers invest sufficient to create collateral material and give sweat equity in return for development work • Sales are dependant on a fairly polished offering

  12. Industry buy-in • Sales team approaches major international beer industry players with mock ups and a business case presentation • Players are invited to come on board at an early stage at a discount rate to reflect lack of hard data • Initial sales fund development – target USD200k

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