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KARAKTERISTIK INDUSTRI TV

KARAKTERISTIK INDUSTRI TV. Pengajar : Yeni P. Anshar Bahan kuliah no. 001 Mata kuliah : DASAR TELEVISI Institut Kesenian Jakarta (IKJ). Karakteristik Industri Televisi. Sinetron News Movie.

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KARAKTERISTIK INDUSTRI TV

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  1. KARAKTERISTIK INDUSTRI TV Pengajar : Yeni P. Anshar Bahankuliah no. 001 Mata kuliah : DASAR TELEVISI InstitutKesenian Jakarta (IKJ)

  2. KarakteristikIndustriTelevisi Sinetron News Movie 1. Industri televisiadalah industri yang unikkarena melayani dua pasar sekaligusdengansatuproduk yang sama (dual product market) PEMIRSA PENGIKLAN

  3. KarakteristikIndustriTelevisi 2. Perubahan yang SerbaCepatdanDinamis - Selerapenontoncepatberubahdantidakdapatdiprediksi - perubahan program dalamhitungan jam - penonton loyal terhadap program, bukanterhadapstasiun TV

  4. BAURAN PROGRAM (PROGRAMMING MIX) • 4 P • PRODUCT atau Program • PRICE atauHarga Program • PLACE atauDistribusi Program • PROMOSI atauPromosi Program baik on air maupun off air

  5. KarakteristikIndustriTelevisi 3. Tingkat PersainganSangatTinggi - Kueiklanrelatifkecil, jumlahpemainbanyak - Pertumbuhanbelanjaiklancenderungterusmelemah, bahkanmenujustagnan. - Perangharga

  6. KarakteristikIndustriTelevisi 4. Rating menjadiPanglima

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