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Can WIC Help Stem Childhood Obesity Epidemic?

Join the policy roundtable discussing the role of WIC in preventing childhood obesity. Learn about WIC's reach, cost savings, and core mission of nutrition and breastfeeding support. Explore opportunities for partnerships in promoting breastfeeding and preventing obesity.

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Can WIC Help Stem Childhood Obesity Epidemic?

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  1. Altarum Institute Policy RoundtableCosponsored by the National WIC Association Can WIC Play a Role in Stemming the Childhood Obesity Epidemic?

  2. Can WIC Play a Role in Stemming Childhood Obesity? Maxine Hayes, MD, MPHWashington State Health Officer

  3. YES!

  4. Getting it right in the beginning is getting it right!

  5. WIC has a long reach • Serves half of all infants in the country • Connects families to preventive health services

  6. WIC saves health care dollars • Every $1 spent in WIC saves up to $3.50 • WIC moms are 50% less likely to have a very low birth weight infant

  7. WIC’s Core Mission: Nutrition and Breastfeeding Support • WIC is unique – combining health services with access to healthy foods • No other program does this

  8. Not breastfeeding is a missed opportunity for • Better health for children • Better health for women

  9. More partners needed for breastfeeding promotion and support • Hospitals • Work sites • Media and social marketing • Professional support

  10. WIC’s new food rule and childhood obesity • Now WIC foods are even more nutrient-dense • Policies about WIC foods are even more supportive of breastfeeding

  11. WIC is a key partner in childhood obesity prevention Other partners are emerging Help WIC do what it does best! WIC is a successful program

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