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Human Resources, Culture, & Diversity. JEOPARDY!. Click to begin. Mr. Thomas Chapter 8. True or False. Multiple Choice. Multiple Choice. Fill-In The Blank. Fill-In The Blank. 10 Points. 10 Points. 10 Points. 10 Point. 10 Point. 20 Points. 20 Points. 20 Points. 20 Points.

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  1. Human Resources, Culture, & Diversity JEOPARDY! Click to begin Mr. Thomas Chapter 8

  2. True or False Multiple Choice Multiple Choice Fill-In The Blank Fill-In The Blank 10 Points 10 Points 10 Points 10 Point 10 Point 20 Points 20 Points 20 Points 20 Points 20 Points 30 Points 30 Points 30 Points 30 Points 30 Points 40 Points 40 Points 40 Points 40 Points 40 Points 50 Points 50 Points 50 Points 50 Points 50 Points

  3. True & False For 10 Points Personalized promotion is the most effective and least expensive form of marketing communication. True False Back to Game

  4. True & False For 20 Points Choosing target markets and studying their needs and decision-making processes can make promotion more effective. True Back to Game False

  5. True & False For 30 Points Marketing activities often cost 50 percent or more of the selling price of a product or service. True Back to Game False

  6. True & False For 40 Points When products are first introduced to the market, prices are generally quite low. True False Back to Game

  7. True & False For 50 Points The first step in developing a marketing strategy is to create a marketing mix. True False Back to Game

  8. Multiple Choice For 10 Points In a communication path, the person or organization that has information to communicate to another person or organization is called the channeler. receiver. sender. Back to Game decoder.

  9. Multiple Choice For 20 Points Which of the following would NOT generally be considered one of the marketing functions? repairing selling pricing Back to Game promotion

  10. Multiple Choice For 30 Points Businesses that take part in a channel of distribution are known as retailers. consumers. channel members. Back to Game distributors.

  11. Multiple Choice For 40 Points Which of the following is a function of promotion? market research improving products budgeting for marketing activities Back to Game advertising

  12. Multiple Choice For 50 Points Product costs + operating expenses + profit = markup. selling price. gross cost. Back to Game markdown.

  13. Multiple Choice For 10 Points What are the four elements of a marketing mix? cost, location, time, and advertising product, distribution, price, and promotion demographics, income, supply, and demand Back to Game consumers, manufacturers, retailers, and distributors

  14. Multiple Choice For 20 Points The first step in the consumer decision-making process is to recognize a need. select and evaluate alternatives. gather information. Back to Game make a purchase decision.

  15. Multiple Choice For 30 Points Services are intangible. This means that there will be differences in the type and quality of service provided. they cost more than products. their availability must match their demand at a specific time. Back to Game they have no physical form.

  16. Multiple Choice For 40 Points This type of marketing research study gathers information from people using a carefully planned set of questions. secondary research survey experiment Back to Game observation

  17. Multiple Choice For 50 Points Which of the following scenarios will most likely result in comparatively low prices? a product has few close competitors because it is unique products are sold at a large warehouse store offering little personal service located on the outskirts of town a product is highly complex and technical Back to Game supply for a product is low and demand is high

  18. Fill-In The Blank For 10 Points Any form of communication used to inform, persuade, or remind is called ____________________. distribution inseparable motives orientation price product promotion research Back to Game strategy target

  19. Fill-In The Blank For 20 Points The marketing function that involves determining the best ways for customers to locate and obtain an organization’s products and services is called ____________________. distribution inseparable motives orientation price product promotion research Back to Game strategy target

  20. Fill-In The Blank For 30 Points The money a customer must pay for a product or service is called ____________________. distribution inseparable motives orientation price product promotion research Back to Game strategy target

  21. Fill-In The Blank For 40 Points A company’s plan that identifies how it will use marketing to achieve its goal is called a marketing ____________________. distribution inseparable motives orientation price product promotion research Back to Game strategy target

  22. Fill-In The Blank For 50 Points Services are ____________________, meaning that they are consumed at the same time they are produced. distribution inseparable motives orientation price product promotion research Back to Game strategy target

  23. Fill-In The Blank For 10 Points A(n) ____________________ market is a specific group of consumers that have similar wants and needs. distribution inseparable motives orientation price product promotion research Back to Game strategy target

  24. Fill-In The Blank For 20 Points A(n) ____________________ is everything a business offers to satisfy a customer’s needs. distribution inseparable motives orientation price product promotion research Back to Game strategy target

  25. Fill-In The Blank For 30 Points A marketing ____________________ considers the needs of customers when developing a marketing mix. distribution inseparable motives orientation price product promotion research Back to Game strategy target

  26. Fill-In The Blank For 40 Points Finding solutions to problems through carefully designed studies involving consumers is called marketing ____________________. distribution inseparable motives orientation price product promotion research Back to Game strategy target

  27. Fill-In The Blank For 50 Points The reasons consumers decide what products and services to purchase are called buying ____________________. distribution inseparable motives orientation price product promotion research Back to Game strategy target

  28. Congratulations! Back to Game

  29. DAILY DOUBLE! DAILY DOUBLE! (Click Here) Wager Your Bet Now! (Who ever answered the last question correctly) Back to Game

  30. DAILY DOUBLE! What is the Quote? Answer Back to Game

  31. DAILY DOUBLE! Individual commitment to a group effort - that is what makes a team work, a company work, a society work, a civilization work. - Vince Lombardi Back to Game

  32. Congratulations! Back to Game

  33. Sorry! Back to Game Try Again

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