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Know Who You Are

Know Who You Are. Start with a Mission Statement Get together  Discuss what you want to do  Include values, inspiration, be real and specific.  Be Short, sweet and to the point…. Our Mission Statement

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Know Who You Are

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  1. Know Who You Are Start with a Mission Statement Get together Discuss what you want to do Include values, inspiration, be real and specific.  Be Short, sweet and to the point…. Our Mission Statement Our mission is to inspire youth using 4-H principles along with the tenets of gracious professionalism to explore science and technology through a mentor based program, which develops leadership and life skills and encourages innovative, creative solutions to engineering and technical challenges.

  2. Branding your Identity • Logo Guidelines • Pantone Colors • Fonts • Print and Merchandise • Taglines • Resources available to team • Software • Talents • Maintaining control of your image • First Branding Guidelines(www.usfirst.org/roboticsprograms/marketing-tools/brand)

  3. Lessons Learned Thursday Shirts Everyday Shirts Friday Shirts ???

  4. Can you pick us out of a crowd?

  5. Approach to Marketing Why is Your Image Important? Know who you are so others will know who you are. • Marketing Within the FIRST Community • Marketing to Judges • Marketing to Other Teams • Marketing Outside the FIRST Community • Sponsors • Media • Community

  6. Marketing to the FIRST Audience • Marketing to Judges • Judges Packet • Judge Whispering • Pit Design • Presentation boards, pictures, and brochures • Marketing to Teams • Pit Scouting • FIRST Community • Chief Delphi • Off Seasons • Outreach

  7. Judges Packet • Business Plan • Robot Card • Engineering Design Manual • Marketing Packet • Chairman’s Submission • Community Outreach Information • Press Releases and Articles • Flyers & Marketing Materials • Thank you letters • Digital Media Award Submission • Team Handbook • Brochure

  8. Engineering Design Manual 2014

  9. Judge Whispering • Pit Test • Practice Sessions • The Game • Jeopardy Game • Presenting Chairman’s to your Team

  10. Pit Identity Nice Pit, Flash! Nice Pit, Hot Botz! Nice Pit, ????! Nice Pit, Bacon!

  11. Marketing to Other Teams • Robot Cards • Pins/Buttons • Giveaways (clappers, pens, balls, bandanas) • Peer Awards • Offering assistance to other teams and developing relationships (at competitions) • Workshops and Seminars (like this) • Off-Seasons • Mentoring year around (FRC, FTC or FLL)

  12. Pins and Buttons

  13. Marketing to Other Teams • Robot Cards • Pins/Buttons • Giveaways (clappers, pens, balls, bandanas) • Peer Awards • Offering assistance to other teams and developing relationships (at competitions) • Workshops and Seminars (like this) • Off-Seasons • Mentoring year around (FRC, FTC or FLL)

  14. Can they hear you coming?

  15. We’ve Got Spirit, Yes We Do!

  16. Mascots

  17. Have you seen my pig?

  18. Marketing Outside FIRST • Community Outreach • Girl Scouts/Boy Scouts • Libraries • Science Centers • Community Service • Schools • Local Media • Press Releases • Sponsors • Newsletters • Updates • Thank You’s

  19. BRANDING YOUR BOT!

  20. Outreach and Community

  21. Outreach • Host FTC kick off 3 yrs • Host FRC kick off 4 yrs. (5 teams) • Volunteer/Host FLL Tournaments • Hosted FLL Girl Scouts Challenge • Hosted FLL coaches workshops • Hosted FTC Build It Days • Mentor 31 FLL Teams • Mentor 4 FTC Teams • Mentor 4 FRC Teams • Outreach to countless FIRST teams on imagery • TNT fun-time coordinator • Volunteer at FL Regional, TNT, and IRI • Over 130 events in the past 4 years (25 in 2010) • Library presentations • Shuttle launch • Girls and Boys Scouts • Presentations to companies • Presentations to schools • PTC Users Conference • Rockwell Collins Automation Conference • Dark Sky Festival-Harmony, FL • Wall∙E Premiere • Waterford Education Festival • Take Your Child to Work Day • Engineering Week • Otronicon Exhibitor • LifeFest (Homeschool education fair) • Orange County Central Florida Fair • Exploding Science • Learning 2011 • Robotics Summer Camp

  22. Exploding Science & Summer Camp

  23. Print & Digital Media • Brochure • Flyers • BusinessCards • Website • QR Code • Facebook • Twitter • YouTube

  24. Getting the Word Out

  25. Marketing to Sponsors • Marketing Packet • Business Plan • Cold Calls • Presentations • Activity Book

  26. Sponsor Levels 10K and above - Boss HogCompany name or Logo (Large) on T-shirt and Robot Company name on promotional materials Link on team website Logo displayed in pit 5K-10K - Power PigCompany name or Logo (Medium) on T-shirt and Robot Company name on promotional materials Link on team website Logo displayed in Pit 1K-5K - Big BaconCompany name of Logo (Small) on T-shirt and Robot Company name on marketing materials Link on team website 500-1K – Squealer Company name on T-shirt Company name on marketing materials Link on team website 0-500 – Piglet Listed on website Our un-dying love and gratitude

  27. Sing Your Praises!

  28. Care and Feeding of Sponsors • Sponsor Dinner • Supporting our Supporters – Being there! • Newsletters/Emails

  29. Benefits of Good Imagery • More Memorable • Leave a Good Impression • Fundraising • Sponsor Demos • Professional Conferences • Local Businesses • Associations, Clubs and Chamber of Commerce • Recruiting • FLL Tournaments • School Demos • Science programs • Summer Camps • Community Outreach

  30. Gracious Professionalism

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