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Making Sense of Qualitative Data. JOMC 279 Paint Data. Quantitative Results. Correlations Scale Scores Counts/Percentages. Correlations. 13. 2. 47. Quantitative Data. 36. 3. 1. Student Stores 1. Qualitative Data. Content Analysis: Emergent Coding Exercise.
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Making Sense of Qualitative Data JOMC 279 Paint Data
Quantitative Results • Correlations • Scale Scores • Counts/Percentages
13 2 47 Quantitative Data 36 3 1 Student Stores 1 Qualitative Data
Content Analysis: Emergent Coding Exercise Question = “Why did you choose that particular place to shop for paint?” • What categories do you think might show up? (a priori) • What categories emerge? (emergent)
color brush
paint color brush tape
paint color brush messy tape fun
paint color brush messy tape fun
paint color brush roller messy tape hard fun
decorate move paint smelly color brush time roller messy tape creative hard fun blue
Insights from Focus Groups:Exercise • Similar • Normally done at transcript level, not summary level