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Evolution of A Soda Machine: From 9 Drinks a Day to 1.7 Billion Servings a Day

Explore the transformation from dispensing drinks to engaging in conversations with over 20 million customers a week, leveraging innovation to create a fun and personalized branded user experience. Discover the evolution from a simple asset to a consumer engagement platform with internet connectivity, offering abundant choices in a small space.

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Evolution of A Soda Machine: From 9 Drinks a Day to 1.7 Billion Servings a Day

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  1. CONVERSATIONS@aSodaMachine2.0ALISON LEWISOctober 19, 2011

  2. FROM9 DRINKSA DAY TO 1.7BILLIONSERVINGSA DAY AND20MILLIONCUSTOMERS A WEEK IN 125 YEARS

  3. 500BRANDS 800LOW/NO-CALORIE • 3,500PRODUCTS $15 BILLION BRANDS

  4. 35MM FANS > 17+MM MEMBERS LEVERAGING EXPRESSIONS TO CULTIVATE CONVERSATIONS… THROUGH INNOVATION

  5. 1896 1991 SPACE SHUTTLE DISCOVERY FIRST COCA-COLA DISPENSER

  6. GAME CHANGING INNOVATION

  7. COOL,PROPRIETARY DESIGN ABUNDANT CHOICEINA SMALL PLACE FUN, PERSONALIZEDBRANDEDUSER EXPERIENCE

  8. BEYONDA DISPENSING ASSET TO A CONNECTION MACHINE • TO A • CONSUMER ENGAGEMENT PLATFORM

  9. INTERNET CONNECTIVITY

  10. 01001010010010101010100100101010101010100101010101010010101011010101010101010101001010101010001001011001010010100010010100101010100101010010101000100101001001010101010010010101010101010010101010101001010101101010101010101010100101010101000100101100101001010001001010010101010010101001010100 TRANSACTION DATA

  11. CHOOSE YOUR EXPERIENCE…CREATE YOUR DRINK

  12. IMAGINE IF YOU WILL….

  13. VIDEO

  14. THANK YOU

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