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Vancouver October 19, 2011

Vancouver October 19, 2011. TAP CVB Clients. Eastern Zone Atlanta Baltimore Birmingham Charlotte Chattanooga* Cincinnati Fort Lauderdale Grand Rapids Indianapolis Jacksonville Lexington Louisville Northern Kentucky* Montreal Orlando Philadelphia

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Vancouver October 19, 2011

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  1. VancouverOctober 19, 2011

  2. TAP CVB Clients • Eastern Zone • Atlanta • Baltimore • Birmingham • Charlotte • Chattanooga* • Cincinnati • Fort Lauderdale • Grand Rapids • Indianapolis • Jacksonville • Lexington • Louisville • Northern Kentucky* • Montreal • Orlando • Philadelphia • Pittsburgh • Providence • Richmond • Tampa • Toronto • Virginia Beach • Washington DC Western Zone • Albuquerque* • Denver • Los Angeles • Palm Springs* • Portland • Reno • Sacramento • Salt Lake* • San Diego • San Francisco • San Jose • Seattle • Spokane • Vancouver Central Zone • Arlington • Austin • Chicago • Dallas • Des Moines • Fort Worth • Houston • Kansas City • Madison • Memphis • Milwaukee • Minneapolis • Mobile • Nashville • New Orleans • Oklahoma City* • Omaha • Overland Park • San Antonio • St. Louis * * Cities in start up phase

  3. TAP Hotel Clients • Fort Lauderdale • Westin Beach Resort & Spa • Sheraton Ft. Lauderdale • Embassy Suites • Harbor Beach Marriott • Hyatt Regency Pier 66 • Hilton Ft. Lauderdale Marina • Renaissance Hotel • Riverside Hotel San Diego • Hard Rock Hotel • Hilton San Diego Gaslamp • Hilton San Diego Bayfront • Holiday Inn Express Downtown • Marriott San Diego Gaslamp • San Diego Marriott Marquis • Manchester Grand Hyatt • Omni San Diego • Sheraton Hotel San Diego • U.S. Grant Hotel • W Hotel • Westin San Diego • Westin San Diego Gaslamp Dallas • Fairmont Dallas • Hilton Anatole • Hyatt Regency Downtown • Omni Dallas (opens 11/11) • Sheraton Dallas Portland • Doubletree Hotel Portland • Embassy Suites Portland • Hilton Portland/Exec. Tower • Marriott Portland Downtown • Hotel Monaco Portland • The Nines Portland • Red Lion on the River • Residence Inn Lloyd Center Minneapolis • Hilton Minneapolis • Hyatt Regency Minneapolis • Marriott City Center • Millennium Hotel Minneapolis • Radisson Plaza Minneapolis Cincinnati • Hilton Netherlands Plaza • Hyatt Regency • Millennium Hotel • Westin Cincinnati • Garfield Suites Hotel • Spokane • Doubletree City Center • Red Lion Hotel at the Park • The Davenport Hotel • Mirabeau Park Hotel • Northern Quest Resort & Casino • Start Up Cities • Albuquerque • Atlanta • Baltimore • Louisville • Sacramento • San Antonio • Toronto

  4. Vancouver • Current Industry Trends • Smith Travel Research • National/Regional Pace/Market Share Reports • Room Night/Event Metrics • Strategic Transactional Decisions

  5. Vancouver Current Industry Trends

  6. Vancouver Smith Travel Research Data STR

  7. Following 19 months of consecutive decline, demand is now consistently on the rise U.S. Demand Percent Change January 2008 – August 2011

  8. RevPAR Shows Steady Growth with ADR Improvement 8.4% 5.2% 3.0% U.S. Occupancy/ADR/RevPAR Percent ChangeTwelve Month Moving Average – 2009 to August 2011

  9. Occ: ▲ 3.9% ADR: ▲ 3.4% RevPAR:▲ 7.4% Occ:▲ 2.7% ADR:▲ 3.2% RevPAR:▲ 5.9% Occ:▲ 6.2% ADR:▲ 2.4% RevPAR:▲8.8% Occ:▲ 5.1% ADR:▲ 3.2% RevPAR:▲ 8.5% Occ:▲ 2.5% ADR: ▲ 4.9% RevPAR:▲ 7.4% Occ:▲ 4.8% ADR:▲ 5.4% RevPAR:▲ 10.5% Occ:▲ 2.9% ADR:▲ 3.1% RevPAR: ▲ 6.2% Occ:▲ 5.5% ADR:▲ 2.7% RevPAR: ▲ 8.2% Occ:▲ 4.2% ADR:▲ 2.5% RevPAR: ▲ 6.9% TOTAL US Occ:▲ 4.4% ADR:▲ 3.5% RevPAR:▲ 8.1% August 2011 YTD

  10. OCC & ADR % Change, YTD August 2011

  11. Convention Industry Trends • Some Positive Growth/Transient Segments • Chains/Owners Pushed 8%-15% Growth 2011 over 2010 • 2012 Most Looking For 5%-9% over 2011 • North America Booking Pace Trending Up • Pace Trend Suggests Pent Up Demand Short Term • 2011 Aggressive Approach VS. Future Years • Economic Indicators Ride Roller Coaster • Meeting Planners Can Afford To Wait It Out • Peer Set Cities Have Shifted • Smaller Cities Feeling The Pain • CVB’s Still VERY Competitive 11/1/2014 11 11

  12. Vancouver Regional Trends Pace/Market Share Reports

  13. Report Region: North America Market Period Ending: June 30, 2011

  14. Report Region: East Region Period Ending: June 30, 2011

  15. Report Region: Mid-West Region Period Ending: June 30, 2011

  16. Report Region: West Region Period Ending: June 30, 2011

  17. Vancouver Room Night/Event Metrics

  18. Report City: Vancouver Period Ending: August 31, 2011 Actual Consumption Benchmark

  19. Report City: Vancouver Period Ending: August 31, 2011 Higher Consumption Benchmark

  20. Report City: Vancouver Period Ending: August 31, 2011

  21. Strategic Alignment CONVERSION PERCENTAGE CONVERSION PERCENTAGE CONVERSION PERCENTAGE CONVERSION PERCENTAGE

  22. Vancouver Demand Analysis8/31/11

  23. Vancouver Demand Analysis8/31/11

  24. Report City: Vancouver Period Ending: August 31, 2011 Convention Center Events Only

  25. Report City: Vancouver Period Ending: August 31, 2011

  26. Report City: Vancouver Period Ending: August 31, 2011

  27. Report City: Vancouver Period Ending: August 31, 2011

  28. Report City: Vancouver Period Ending: August 31, 2011

  29. Vancouver Sample Strategic Planning CalendarRED – Clearly Need MonthGreen – Clearly Strong MonthBlue – Case By Case Basis

  30. The TAP Report For more information please contact: Jeff Eastman Trends Analysis Projections LLC 12313 West 125th Terrace Overland Park, KS 66213 Telephone: 913-261-8465 Cell: 913-961-3875 E-mail: jeastman@tapreport.com

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