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Sue Baker Director, Time to Change

Sue Baker Director, Time to Change. 2014: It’s the little things. Parity of Esteem. Mental health care accounts for NHS 13% of spending, whilst mental illness is responsible for 28% of all morbidity in England. Some Risk Factors for Suicide (men). Mental Illness

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Sue Baker Director, Time to Change

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  1. Sue Baker Director, Time to Change

  2. 2014: It’s the little things

  3. Parity of Esteem Mental health care accounts for NHS 13% of spending, whilst mental illness is responsible for 28% of all morbidity in England

  4. Some Risk Factors for Suicide (men) • Mental Illness • Socio economic (unemployment, sickness absence, deprivation) • Retirement & “challenges of mid-life” • Recent hospitalisation • Not talking or seeking help • Relationship breakdown/being single • Notions of masculinity • Personality factors

  5. Our approach • People with lived experience leading change (national campaign, within employers, local ‘contact’ based activities) • Peer-led empowerment • Social marketing and social contact • Not awareness but action/behaviour (being supportive instead of discriminating, talking, help-seeking) • Talking (tailored approaches between genders, ethnicities, and age) • Employment focus – cross-sector

  6. Male focused work

  7. Meet the Wolfpack

  8. Time to Talk Day 2014 1,066,506 conversations 800 organisations took part 93% of individuals who took part said it made them feel more able to talk about their mental health.

  9. Children and young people 12 pieces of research and a Guardian roundtable (teachers and parents) Includes social marketing aimed at 14-18 year olds, ‘train the trainer’ sessions and social leadership programme for young people and social contact ‘villages’ at schools YP Panel and Parent Panel Pilot campaign ran in Birmingham/West Midlands, 2nd pilot region October 2013 Evaluation of 1st pilot: 1.3% improvement in attitudes of all young people 3% improvement in attitudes of stakeholders (parents, teachers & youth professionals 6.8% increase in empowerment scores of young people with MH problems 2.1% increase in social capital scores

  10. Work with employers 261 organisations have pledged

  11. Impact of the pledge 15% of organisations have seen an increase in disclosure of mental health problems Action the pledge leads to • 72% internal awareness campaign • 64% training on mental health • 40% promotion of support services • 31% changes to policy • 28% line manager resources for managing mental health in the workplace

  12. Proportion very likely to consult a GP about a mental health problem

  13. Share learning with other countires (Our Global Anti-stigma Alliance)

  14. Thank you www.time-to-change.org.uk info@time-to-change.org.uk

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