Sue Baker Director, Time to Change TTC Induction 07 12 11

1. Sue Baker Director, Time to Change TTC Induction 07 12 11

2. Purpose of Today • History and Phase 1 Impact • TTC Principles • Phase 2 Outcomes & Projects • Reporting and Monitoring • Project Management • Our First Six Months

3. Why are we here? • Our movement – integration internally and externally • Shared principles and values • Shared ownership of outcomes • Shared problem solving/good practice & learning • Systems and structures • Support • Enjoyment!

4. History and Phase 1 Impact • Original bid 2007 (£20m BLF & CR) • 1 Oct 2007 – 30 Sept 2011 • Mandate from service users and carers • Evidence back to 1996 of impact of S&D in England • Based on other effective international programmes (NZ & Scotland) • 35 projects (some new & some already existed within partners), LEAP, CMT, four partners • Set of projects needed dovetailing to form a programme • Ambitious outcomes • Never been done in England before

5. Phase 1 Outcome Targets (England) 5% improvement in public attitudes 5% reduction in discrimination Significantly increase public awareness of mental health by reaching 30 million adults 100,000 people with mental health problems with increased ability to address discrimination 274,500 involved in social contact activity

6. 2009: Mental health discrimination on the agenda Creating a national space for discussion Providing information to address gaps in knowledge

7. 2010: Introducing you to your prejudice Getting people to recognise their part in the problem

8. 2011 Don’t be afraid to talk about mental health

9. Innovation Social contact • Human Library • 600 trained volunteers across 20 road show sites • LE-led projects (Tea and Talk, Kamoshi) New Movement • Bringing together established and new groups of people with LE to address S&D (growing our activists) • New sectors on-board to address stigma and discrimination • Harnessed resources from MH Trusts and inspired • Digital movement (Face Book) Evidencing Behaviour Change

10. Impact of Phase 1: The number of people living discrimination-free lives has increased by 4% (*1) Levels of discrimination have dropped By 15% (*1) Behavioural change gains (ie a reduction in discrimination) have been sustained whilst attitudes have proved to be more volatile. There was a 2.2% improvement in public attitudes between 2008 – 2010 but due to the recession this has dropped back in the last year. Gains are higher amongst the target audience who are campaign aware. (*1)The Viewpoint survey 2010 (Institute of Psychiatry, King’s College London) A survey of 979 people using mental health services in five Trusts in England.

11. Impact of Phase 1: What this means is that since Time to Change started: Estimated 23,486more people areliving lives free from discrimination Est. 71,540 fewer people have experienced discrimination when looking for work Est. 75,153fewer people have lost a job because of a mental health problem Est. 66,911more people have made a friend outside of the mental health sector

12. Significantly increased public awareness of mental health by reaching 34 million adults 162,196 people with mental health problems with increased ability to address discrimination Time to Change Facebook Fans (86,000 fans) Findings of an online survey in 2011 found (1,702 respondents, 86% have experience of a mental health problem): 83% said that as a result of joining the page they felt that had more confidence to challenge mental health stigma and discrimination when they see or experience it. As a result of joining the TTC Face book page the 44% said they had tackled an instance of stigma or discrimination, 13% had sought help from a GP or other health professional, 27% had disclosed to family or friends, 14% had disclosed to work colleagues, and 7% disclosed to a line manager or employer Viewpoint (2010): An estimated 83,248 people using mental health services who were aware of TTC had increased confidence to tackle stigma compared to a year ago and ascribed this increased confidence to TTC. 613,394involved in social contact activity 44% of people who attended a Time to Change event stated they had a more positive impression of people with mental health problems as a result Impact of Phase 1:

13. People with lived experience will occupy leadership roles (internally and externally in the delivery of the programme) Evidenced based delivery We will work in partnership across sectors to build a broad and inclusive social movement for mental health We will provide best value We want all communities to benefit from change, so will aim to reduce the gap between the attitudes and behaviours of BME communities and other communities TTC Principles

14. What does the next phase of social change look like….?

15. Phase 2 Outcomes Improve public attitudes by 5% Reduce discrimination by 5% Reduce the number of areas of life in which people with mental health problems experience discrimination Improve the confidence and ability of people with mental health problems to tackle discrimination Improve the social capital of people with mental health problems

16. New Key Plans New project to address stigma amongst children and young people (2 regional pilots) New £2.7m grant fund for 75 community-led projectsto deliver social contact (25% for groups within BME communities, 20% C&YP projects) Social leadership – growing the movement of people with lived experience tackling stigma and discrimination and becoming more active citizens. 14 regional and equalities co-ordinators linking up local networks and individuals, training, workshops, supporting grant-funded groups. Strategic work to secure changes toorganisational policy and practiceundertaking 50 user-led audits New strategic work and an advice service to improvemedia representations More focused work withBME communities – starting with African Caribbean audiences PLUS Social marketingcampaign, digital

17. Phase Two –Lived Experience Leadership Programme Governance & Senior Management Workforce Project Delivery Building a Movement Workforce SMG (2 reps) Advisory Board (2 reps), C&YP Panel, OMT Project & Evaluation Steering Groups (LE rep on each) TTC workforce – high proportion with LE Young Leaders with LE (C&YP project) User-led grant-fund projects Social leadership –14 Co-ordinators, Lived Experience Networking Events 50 organisational audits undertaken by people with LE Community Engagement – events delivered with people with LE Champions

19. Project Management & Reporting Revised Project Management System Risk register Budget management Delivery of milestones, beneficiaries and project plans Reporting & Monitoring Quarterly and annually to funders, the JMG, Advisory Board and the partner Trustee committees (outcome dashboard, milestones, activity delivered, risks, learning, evaluation data, financial) Beneficiary data (improved capture of demographic data particularly ethnicity) Evaluation data – national surveys and impact of projects on beneficiaries Standing items reported to SMG and the Advisory Board: Lived Experience & engagement and impact on BME communities

20. The next six months….. Launch new £2.7m grant fund Social marketing campaign burst (Jan/Feb) C&YP project – audience insight research and consultation, pilot areas chosen, C&YP and Parents Panels, conference Organisational audit kit developed and auditors with LE trained, key organisations approached, master classes delivered TBC – targeted work with the African Caribbean community Regional and equalities co-ordinators inducted & workshops for grant applicants delivered, leadership charter developed Community Engagement – flagship event Media Engagement – first media conference, media advisory group, advice service running Website – annual content review, C&YP, diversity Evaluation - new providers and tools for two outcomes, final phase one phase and baseline phase two