Communication Strategies Jon Severson & Jack Stahlmann

2. Communication Strategies Jon Severson & Jack Stahlmann

3. 2011 Communication Tools

4. Banners and logos:

5. Brochures and Key Message Cards:

6. Sample Timeline

7. Sample Communication

8. Social Media • Facebook • Twitter • Blog

9. United Way Blog Twitter

10. Key Message Giving to United Way is the most effective way to impact our community’s most pressing problems.

11. Fundamentals of a Good Story • Know your audience • Feel the passion • Make it real

12. Audience and Messaging General, basic, short – keep it simple More time & interest – add emotion & invitation Sophisticated – dig deeper into who, what, how

13. Emotional Appeal Stories and Examples: What evokes your passion for United Way?

14. Examples • 30 second elevator • 2 minute overview

15. Round Robin Practice • Split into groups of 2-3 • Use “Building Your Message” worksheet • Work alone for 5 minutes to complete your story telling worksheet • Then each person practices giving their speech to the other two • Provide feedback – what worked best, what could be improved

16. Q & A