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2009 update

2009 update. 2009. Visitor Numbers. x1000. Revenue. x1000. Profit (EBITDA). x1000. 2009 Summary. Visitor Numbers + 10% Revenue +20% Profit +82%. Why?. INVESTMENT ANNUAL PASS SCHEME MARKETING WORD OF MOUTH. INVESTMENT -. Penguins return to Blackpool after 10 year gap.

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2009 update

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  1. 2009 update

  2. 2009

  3. Visitor Numbers x1000

  4. Revenue x1000

  5. Profit (EBITDA) x1000

  6. 2009 Summary • Visitor Numbers + 10% • Revenue +20% • Profit +82%

  7. Why? • INVESTMENT • ANNUAL PASS SCHEME • MARKETING • WORD OF MOUTH

  8. INVESTMENT - • Penguins return to Blackpool after 10 year gap. • New Facility completed July 2009

  9. ANNUAL PASS • Change strategy • Reduced Price • Further reductions for existing members • LOYALTY • GROWTH +66% 2009 • -10,000 members by 2013!

  10. MARKETING • Strategic campaigns such as March Madness (50% off for locals) • Preston and Manchester – High profile campaigns in both these major cities • Good PR – Lots of positive stories relating to our work and animals.

  11. WORD OF MOUTH POSITIVITY about the ZOO • Created by: • Annual Pass scheme (members) • Good PR & Marketing • High Profile in the Local Area • More information available on the work we do in Conservation/Education/Research • ENJOYABLE EXPERIENCE when you visit!!

  12. Other factors • Baby Giraffe • Lion Cubs

  13. Giraffe Heights Opened in late summer 2008. We continued to benefit from this new attraction in early 2009

  14. Aardvark Adventure Play barn • Giant Indoor Play Area, providing a repeatable attraction for locals and a ‘dry’ additional attraction for zoo visitors +127% Profit on 2008

  15. A-Zoo Nursery 2009 A 66 place, child day care nursery +5% Profit on 2008

  16. CAR PARK DEVELOPMENT • £475K Project • Completed March 08 • +48% profit on 2008 (no price increase)

  17. Parent Company • Still the 2nd biggest leisure company in Europe • The biggest operator of animal attractions in Europe • The company saw good growth during 2009, particularly in Europe (USA decreased slightly). • Blackpool zoo performed better than any of its other attractions (pro rata) to budget or previous year. • Continued investment .......

  18. Education/Conservation/Research Education - 46,000 children visited the zoo as part of an Educational visit, 60% of these passed through one of our formal education teaching sessions. Conservation - £25,000 contributed to our in-situ conservation projects Research- Research officer – continues to forge links with higher education establishment assisting Universities/colleges to complete zoo based research.

  19. Conservation Partners

  20. 2010 CAPEX/Projects • SEA LIONS upgrade/modification • Wallaby walkthrough exhibit • Aardvark external enclosure development • Giraffe walkway/viewing extension • Small Primate house refurbishment • Zoo shop No2 refurbishment • Additional Toilet Block – Main cafe • Additional Toilet Block – Play barn • Continued investment in Nursery • IT upgrade of the all site • Animal department

  21. SEA LIONS - £450,000

  22. Investment to date? +£10,000,000 Since the operational lease was released by the Council in 2003.

  23. Future 2011 + ??

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