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Lead Retrieval. Sylvia Karpf, Associate Director for Special programs and Services Michael Hoggard, Event Manager for Special Programs and Services. lead retrieval.
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Lead Retrieval Sylvia Karpf, Associate Director for Special programs and Services Michael Hoggard, Event Manager for Special Programs and Services
lead retrieval • A Technology that allows for the exchange of information between students and perspective colleges/universities (replaces inquiry cards) • Registration is not required, but highly recommended • Parents and counselors can also register • Launched in 2007 at the Ft. Lauderdale NCF as a pilot program • In 2012 Lead Retrieval was available at all NCFs and price was included as part of the registration fees • 5 laptops and 2 printers are provided for onsite registration • Mobile registration was introduced in 2012
REGISTRATION METHODS • Online • Mobile • QR Code • Bulk
Student Registration steps • Students (or parents) register online at www.gotomyncf.com • Print out registration confirmation • Students visit the schools they’re interested in • Exhibitors scan the barcode • Exhibitors receive the students information within a couple days and follow up
Tips for encouraging pre-registration • Have students register in home room or study block • Require students to show registration barcode before they board the bus to the fair • Offer incentives to students that pre-register • Coordinate a district counselor meeting • Attend PTA meetings • Send out registration reminders to your counselor listserv • Place promotional materials in career center • Check Dashboard regularly
Dashboard reporting Counselors www.gotomyncf.com/counselor • NACAC and Chairs • www.gotomyncf.com/dashboard
Marketing lead retrieval • TRC makes phone calls to local High Schools • E-Blasts • Newsletter/poster mailing • Newspapers • Save the Date postcards • Marketing kits are sent to superintendents • Event Managers and NCF Chairs reach out to local youth organizations/CBO’s • Exhibitors promote during high school visits and on their website/social media
Lead retrieval info- exhibitors • Benefits • Accurate information • Easily export data • Eliminate the need for inquiry cards • Scanners • 1 scanner is included with each booth registration • Each scanner holds 10,000 leads • Additional scanners may be ordered prior to the fair or onsite • Exhibitors are held responsible for their scanner and must return it during the last session of the fair. The cost to replace a scanner is $600.