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On-line pricing when exporting via the Internet

On-line pricing when exporting via the Internet. Technology Business logic. Aptek (Scotland) Limited : Web Workshop Ltd. Ian Burton www.aptek.co.uk Engineer and problem solver, 25 years building software and IT solutions. Working with companies struggling with using technology correctly.

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On-line pricing when exporting via the Internet

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  1. On-line pricing when exporting via the Internet Technology Business logic Aptek (Scotland) Limited : Web Workshop Ltd

  2. Ian Burton www.aptek.co.uk Engineer and problem solver, 25 years building software and IT solutions. Working with companies struggling with using technology correctly. Andrew McEwan www.web-workshop.net Web design and development using Open Source solutions, plus digital marketing. Aptek(Scotland) Limited : Web Workshop Ltd

  3. Technology Location decision Ask Deduce Tell Login Aptek (Scotland) Limited : Web Workshop Ltd

  4. Apple Aptek (Scotland) Limited : Web Workshop Ltd

  5. Royal Carribean Aptek (Scotland) Limited : Web Workshop Ltd

  6. Geo Location IP Address : 84.92.185.198 IANI - iana.org – Internet Assigned Numbers Authority Mapped to Network provider / Country Your IP Address : http://www.aptek.co.uk Aptek (Scotland) Limited : Web Workshop Ltd

  7. Geo Location Aptek (Scotland) Limited : Web Workshop Ltd

  8. Accuracy Some claim 95% Average 50% Lack of co-ordination between issuing authorities Google gets it wrong! Good to country level in most places US, good to state level, even city level in places Satellite uplink fixing very poor Geo Location Aptek (Scotland) Limited : Web Workshop Ltd

  9. Mechanics If IPAddress = Indian Then SELECT ProductCode, Description, IndianPrice If IP Address = UK SELECT ProductCode, Description, UKPrice Aptek (Scotland) Limited : Web Workshop Ltd

  10. The need for variable pricing • Why are you country specific • Increased margins • Increased costs in country, hence higher prices • Increased freight costs • Country specific warranties • Country specific laws • Compliance Aptek (Scotland) Limited : Web Workshop Ltd

  11. Pros Increased margin Better service in country Compliance ... Aptek (Scotland) Limited : Web Workshop Ltd

  12. Cons • Usability of website • Annoyance to customers • Cross Border shopping issues • Practicality • ... Aptek (Scotland) Limited : Web Workshop Ltd

  13. Warranty / Support • Software • Shrink wrap – similar pricing Bespoke – differential pricing • Clothing • Relatively low • Electronics • Can be costly. • Essentially as the product costs rises the local support rises! Aptek (Scotland) Limited : Web Workshop Ltd

  14. Language • Country specific websites = Language specific websites? • Country specific website allows country specific pricing • Example: • French website 20 Euro • English Website £10 • Usability - English man living in France but cannot read French! • Do you ask what country and what language? • Magento – Open source • Multiple languages within a store – Nirvana or a maintenance hell? Aptek (Scotland) Limited : Web Workshop Ltd

  15. IP Address blocking http://www.newblack.co.uk/magento/ Special pricing http://www.morebattle.org.uk/ Languages http://www.newblack.co.uk/magento/index.php/apparel/hoodies/the-get-up-kids-band-camp-pullover-hoodie.html Product hiding http://www.morebattle.org.uk/index.php/electronics/cell-phones.html Administration http://www.newblack.co.uk/magento/index.php/admin550/ Examples Aptek (Scotland) Limited : Web Workshop Ltd

  16. Demo Plan B Aptek (Scotland) Limited : Web Workshop Ltd

  17. Your business logic ? This is not a technology decision! Aptek (Scotland) Limited : Web Workshop Ltd

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