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RMDA Presentation - 2013. Presentation Summary - . 2 minute commercial 10 minute industry specific presentation. DataWedge, LLC . Founded in 2001 Working with over 120 locations across the nation and around the world 9 employees. Where would you like to get your orders?.
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Presentation Summary - • 2 minute commercial • 10 minute industry specific presentation
DataWedge, LLC • Founded in 2001 • Working with over 120 locations across the nation and around the world • 9 employees
Get Orders From Your Own Individual Web Site? *DataWedge has multiple individual template designs, with two more coming out this month
From Corporate Customers? *DataWedge has multiple on-line ordering engine facets, including Group Ordering and Catering capabilities
From Your Partner Restaurant Web Sites? *DataWedge provides links to your on-line engine allowing you to put on-line ordering capabilities directly on your partner restaurant’s website.
From Mobile Phones? *DataWedge has a mobile web component that can be viewed on all Smartphones including iPhone, Android, Windows, and Blackberry
From Our RDS Portal? . *DataWedge runs FoodGetters and MealMonger, offering aggregated Restaurant Menu Data from our participating RDS customers…
From Other Portals? *DataWedge has created ‘MenuConnect’, an API allowing partnering portal sites to push orders directly into your software
From Facebook? *DataWedge has an on-line ordering engine branded to each unique RDS that allows on-line orders to be placed directly from inside Facebook
From Email Marketing Campaigns? *Each month DataWedge puts out marketing campaigns branded with participating RDS logos to generate additional orders
Does it work? • In 2012 – DataWedge took over $135MM worth of food orders through DMS, Web Sites, FoodGetters, Facebook, and Mobile Web • Average breakfast ticket: $52.11 • Average lunch ticket: $103.14 • Average dinner ticket: $56.20 *Average ticket data from Q4 of 2012
Are you just starting out? • DataWedge has a free version of our software for use with RDS’s just getting their feet wet • Includes DMS Software • Includes a Web Site *Is there a catch? Of course, there’s always a catch. But it is free. See us for details.
In conclusion • DataWedge has more RDS installations than any other software vendor • DataWedge has more RDS customers doing in excess of $1MM per year than any other software vendor • Bet on the right horse • Find another DMS Customer • Befriend them. • DO WHAT THEY DO.
Breaking the $1MM Barrier • Operations typically require a tweak at about 20 orders a day... • Operations AND YOUR BUSINESS require another overhaul at about 75 orders a day. • The easy decisions are coming to an end. • What's $1MM? • ($40 average ticket) X (70 orders/day) * (360 days/year).
ITEM 1: CULL…Distractions • We've all been there: too many hats, too little time. • How do you split/expand? • Time Management Exercise: for two weeks, log your time.
ITEM 2: CULL…Micro-Management • No one can wear every hat all the time • Recognize the tail spin of “just working harder” • Split tasks that have to be done into separate tasks... and delegate with equal amounts of authority and responsibility.
ITEM 3: CULL…Restaurants... • Recognize the “Winds of Change” • “More Restaurants” does not always mean better... better restaurants = better. • Find your worst performers and stand your ground.
ITEM 4: CULL… Negative Attitudes • Unresolved stress results in negative attitudes • The higher up the chain the negative attitude goes, the more toxic it becomes • The longer it goes on, the more it becomes “par for the course”
ITEM 5: CULL... Diminishing Returns • Geography • (Should we still be offering delivery there?) • Customers • (Is our time better spent elsewhere?) • Vendors? • (Are vendors still able to fill our needs?)
ITEM 6: CULL…Friends • Many startups begin with friends that “want to help” • Everyone tries on different hats... everyone finds different roles... • Time to ask the hard question: is your friend still the right person for the job?
ITEM 7: Scratch out a plan • It's not enough to just trudge along in daily operations • Where do you want to be in 1 year? 3 years? 5 years? • More corporate? • Expanded coverage? • Different restaurants? • EXECUTE the plan!
This presentation can be found under the “Useful Links” section at: http://www.datawedge.com