Presentation Lithuania 2013

1. Presentation Lithuania 2013

2. Introduction We are whole sale company JSC „VATL Group“. Our location is Vilnius, Lithuania. We are selling food and non-food products, part of them world known brand names. We are working in all three Baltic countries: Lithuania, Latvia and Estonia markets. We are young, but experienced, ambitious and motivated company. Our management team have big experience (average 11 years of experience) in sales and marketing fields. Especially strong Key accounts positions. A good relationship with biggest clients – chains gives good results. Communication could be in English or in Russian languages.

3. JSC “VATL Group” distribution channels Products are distributed via a wide network of retailers • Modern trade – hyper and supermarkets (Largest retail chains in Lithuania: Maxima, IKI, RIMI); • Petrol stations; • HoReCa; • Healthcare – pharmacy chains; • Traditional trade – specialized shops, C&C, discounters, big and small groceries.

4. JSC “VATL Group” Warehousing and Logistics Logistics center in Vilnius • city limits with easy connection to major directions from Vilnius; • 12500 m² "under roof" and 3000 m² for outdoor storage; • 9,000 pallet racking system; • bonded warehouse area; • oversized shipment storage area "under roof"; • side loading platforms; • ramps for handling cargoes from sea containers. Services : • full 3PL services; • handling and short or long storage of transit cargoes; • customs broker services; • order placing and tracking through internet.

5. Vision of working scheme and principles in Baltic area We are looking for long term partners who are interested in them own brand building in Baltic states area. To get good results usually producer and representer must work like one team. Producer knows them product better than anybody else and must to support brand building from them side. We could supportwith our knowledge, experience and information (market data research) of local market. JSC “VATL Group” could cover Lithuania market like Latvian and Estonian, for Latvia and Estonia we have person-representative who coordinates products supply and controls our clients in the area. Also representative prepares all necessary reports for producer and main office. Logistic center Latvia Logistic center Lithuania Producer/Supplier Logistic center Estonia Management Representative

6. Vision of working scheme and principles in Lithuania • JSC “VATL Group” could works with all clients directly in whole Lithuanian market. Modern trade negotiations and supply directly. Traditional trade negotiations directly logistic trough outsourcing company. Professional product lines we could supply trough our partners. • Delivery time of orders 24h, extra transportation services (delivery in 2-4 hours). Factory/ Logistic center Logistic center Coordination and control center Traditional Trade Stores Logistic center of Modern Trade client Modern Trade Stores

7. Vision of jobs and responsibilities • JSC “VATL Group”: • KA control • Negotiations • Listings • Price policy • Merchandising • Promo planning • Orders • Logistic • Reports • Producer/Supplier: • Supply • Brand concept • Support in brand building • Place in shelve concept

8. Focus on brand • Brand building strategy for 3-5 years • Effective Public relations and sponsorship of events • Synergy of professional combination of ATL and BTL means • Merchandising Focus on producer/supplier • Involvement of maximum assortment • Evaluation of opportunities in each category • Defining of assortment leaders for focuses • Marketing plan for 3-5 years

9. Launch of new products • Market research and analysis of target consumer behaviour • Clear positioning of products and marketing plan for 3-5 years • Presentation of products to clients, merchandising • Synergy of professional combination of ATL and BTL means • Implementation of different marketing tactics depending of target audience Take over brands • Detailed take over plan • Present situation brand health analysis (distribution, marketing monitoring data, consumer behavior) • Marketing plan for 3-5 years • Constant evaluation of everyday operations

10. Lithuania

11. General overview of economy 2012 Population: 3. 349 872 Unemployment rate 2010 18.1% 2011 15.3% 2012 13.2% GDP+3.2% Inflation rate 2012 3 % Average Income/household member 2012 475.20 EUR or +6 % vs. 2011

12. General overview of trade channels AC Nielsen 2012 Comments: Comments: The biggest part of market have Modern Trade channel (MT). In MT we have four biggest chains: Maxima LT, IKI, Norfa, Rimi in total they have 72% of market.

13. Latvia

14. General overview of economy 2012 Population: 2.236.910 Unemployment rate 2010 6,2% 2011 19,8% F2012 17% GDP - 1% Inflation rate 2012 1,4% Income/household member 2012 481 EUR or +4 % vs. 2011

15. Latvia market by trade channels AC Nielsen 2012 Comments: The biggest part of market have Modern Trade channel (MT). In MT we have four biggest chains: Maxima, Rimi, Elvi, Mego Nelda.

16. Estonia

17. General overview of economy 2012 Population: 1.299.371 Unemployment rate 2010 7,2% 2011 19,8% F2012 15% GDP +1,8% Inflation rate 2012 3,9% Income/household member 2012 489 EUR +8 % vs. 2011

18. Estonia market by trade channels AC Nielsen 2012 Comments: The biggest part of market have Modern Trade channel (MT) 90%. In MT we have four biggest chains: Maxima, Rimi, Selver, Prisma. Traditional trade have only 10% of market.

19. Thank you for your time! VATL Group, UAB E-mail:info@vatl.lt Web page: www.vatl.lt Tel.: +370 679 88866