430 likes | 444 Views
This presentation provides an overview of the existing conditions and challenges in student housing, intercollegiate athletics, and campus recreation at Howard University. It highlights market context, location attributes, quality and unit mix, and the need for new facilities and renovations. The plan also emphasizes the importance of strategic development to support recruitment, retention, and community engagement.
E N D
HOWARD UNIVERSITY2010 CAMPUS MASTER PLAN Existing Conditions OverviewHousing / Athletics/ Recreation JUNE 30, 2010
PRESENTATION OUTLINE • Market Context • Student Housing • Intercollegiate Athletics • Campus Recreation • Q&A Throughout
MARKET CONTEXT • HBCU/TWI DISTRIBUTION OF BLACK STUDENTS
MARKET CONTEXT • HBCU/TWI DISTRIBUTION OF BLACK STUDENTS
MARKET CONTEXT • Recruitment focuses on capturing the most prepared students • Retaining the best students is becoming increasingly difficult THEN NOW
STUDENT HOUSING • Context • Macro View • Location Attributes • Quality & Unit Mix • Problem & Opportunity Summary
STUDENT HOUSING - Context Facility Related Reasons Students Reject Acceptance Letters Poorly Maintained Facilities Inadequate Facilities Source: The impact of facilities on recruitment and retention of students – Reynolds, et al 2006
STUDENT HOUSING - Context STATES THAT SUPPLY HOWARD THE MOST STUDENTS
STUDENT HOUSING – Macro View • Howard Has the Capacity to House 45% of its Students, but GW, GU and AU House Between 60% and 70%. • Off-Campus Options are Often: • In Poor Condition • Too Expensive • Far From Campus • Affordable Student Housing is not The Highest & Best Use of Privately Held Real Estate Near Howard’s Campus • Howard’s Recruitment & Retention Efforts are Impeded by a Lack of Housing.
STUDENT HOUSING – Summary • The Need for New & Renovated Housing is Acute • 1,100 beds are in poor locations and are candidates for replacement • As much as 1,100 beds must be added to meet demand • A significant portion of the balance of Howard’s Inventory must be carefully assessed for renovation or replacement to meet new standards of excellence • As Much Housing as Possible Should be Built in the Campus Core • With Between 800,000 and 1,000,000 S.F. of Housing Needed, There is an Opportunity to Place Some Strategically on or Near Georgia Avenue to Catalyze Retail and Commercial Development
Campus Recreation • Context • Functional Relationships • Problem Summary • Key Considerations
Campus Recreation – Functional Relations • Campus Recreation Centers Can Anchor Student Neighborhoods • Campus Recreation Centers Can Be Used as Catalysts for Day-Part Utilization Expansion for Campus Edge Retail, Student Centers or Related Facilities • Recreation Centers Can be Used to Support Alumni and Community Relations • Recreation Centers Can Have Relationships with Health Care Service Units such as Cardiac Rehab, Orthopedic Surgery or Wellness & Preventive Care Programs
Campus Recreation – Problem Summary • Howard Does Not Have a Contemporary Campus Recreation Center, as a Result Howard Students are Relatively Inactive.
Campus Recreation – Problem Summary • Given Industry Standards, Howard Has a Current Need for Between 110,000 and 120,000 S.F. of Campus Recreation Space. • Campus Recreation Centers are very Effective Recruitment Collateral for Student and Faculty. • Building a New Recreation Facility Would Mitigate the Current Space Limitations Facing the Athletic Department.
Intercollegiate Athletics • Context • Problem Summary • Key Considerations
Intercollegiate Athletics - Context • Howard Sponsors 16 Intercollegiate Athletic Teams as a Member of the MEAC Conference • The Primary Facility Assets are Burr Gym & Green Stadium and Both Facilities are Shared with Recreation and Academic Programs • Since Burr Gym was Constructed in 1964, Several Rounds of a Facility “Arms Race” have Been Completed Causing Howard’s Facilities to Fall Well Below the Current Standard in Both Capacity and Quality. • Due to Resource Constraints, Most Schools Target Different Standards for Each Sport they Sponsor.
Intercollegiate Athletics - Context Athletic Facility Development Drivers • Competitive Pressure • Title IX Compliance • Recruiting – Athletes & Coaches • Retention – Coaches • Donor Interests • Consistency of Image & Standards
Intercollegiate Athletics - Considerations • Possibility of the Emergence of One or More Flagship Programs • Possibility of a Change in the Composition of Sports Sponsored • Possibility of a Change in Conference Affiliation and Competition Level • Resource Availability
HOWARD UNIVERSITY2010 CAMPUS MASTER PLAN Existing Conditions OverviewHousing / Athletics/ Recreation JUNE 30, 2010