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Takeaways

Takeaways. I. Economic and Behavioral Foundations of Pricing. II. Power Pricing Concepts. The Eight Takeaways. EVC (Is the price too high?) The breakeven analysis and curve (Should a price change be implemented?)

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Takeaways

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  1. Takeaways • I. Economic and Behavioral • Foundations of Pricing • II. Power Pricing Concepts

  2. The Eight Takeaways • EVC (Is the price too high?) • The breakeven analysis and curve (Should a price change be implemented?) • Four strategic principles (1. knowing your opponents, 2. one-time vs. repeated Interaction, 3) develop strategic foresight, and 4) unify your minds to promotion cooperation) • Reference price

  3. The Eight Takeaways • Pricing scorecard and price structure • Customize, customize, customize (customer, location, product design, quantity, and time) • Customer vs. product margin (product line pricing, lost leader) • Understand both the short-term and long-term implications of price change

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