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I’d Like That To Go: The impending mobile revolution and why you can’t afford to sit there and watch it go by even if you want to. Takeaways:. Takeaways:. Opportunities in mobile and wireless Demonstration of a mobie campaign Resources to learn more. Photo from Flickr: Mike Licht.

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Takeaways:

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  1. I’d Like That To Go:The impending mobile revolution and why you can’t afford to sit there and watch it go by even if you want to.

  2. Takeaways: Takeaways: • Opportunities in mobile and wireless • Demonstration of a mobie campaign • Resources to learn more Photo from Flickr: Mike Licht

  3. Two Great Trends Photo from Flickr: Bob.Fornal

  4. Ubiquitous Wireless Access • At least 22 US cities have fully-functioning ubiquitous wireless networks • Major city deals ARE stalling, but that doesn’t mean they won’t happen

  5. Mobile By the Numbers • 236 million US cell phone users / 76% market penetration • 25% of all mobile phone users around the world access the internet on their phones • 30% of all internet access in 2007 was exclusively from mobile phones • The global population grows by 3 people per second. In the same second, 38 wireless devices will be sold

  6. Year of the Mobile Phone "...if you think there was a lot of cellphone news this year, you ain't seen nothin' yet. The coming year is going to be the real Year of the Cellphone." - New York Times technology columnist David Pogue

  7. Put These Things Together…

  8. So What Do You Do About It? • Invest in: • Creating a mobile version of your site • SMS Strategies

  9. Mobile Web Browsing • What content are people most likely to access on your site? • Give it a unique URL (mobile.yoursite.org) • Integrate it into all other mobile efforts • Get ready to cringe - analytics are terrible

  10. What Does That Look Like?

  11. Technical Considerations • It’s a whole new markup language • Serving the pages is easy though • The toughest part is testing • The standards are constantly changing

  12. Text Messaging and More!

  13. Ladies & Gents, Start Your Phones! • We’re Going to Live Demo • SMS Join • SMS Broadcast • SMS to Voice • SMS Data

  14. Scenario: Janice is facing eviction • Quick Answers • Confidential Answers • From a device she knows how to use • She sees your flier…

  15. SMStext: evictionto: 30644

  16. Text to Voicecall:202-350-9755

  17. Text for Datatext:evict in pari delictoto: 30644

  18. 160 character limit • (kah-vee-ott emptor) Latin for "let the buyer beware." The basic premise that the buyer buys at his/her own risk and therefore should examine and test a product himself/herself for obvious defects and imperfections. Caveat emptor still applies even if the purchase is "as is" or when a defect is obvious upon reasonable inspection before purchase. • Let the buyer beware. Premise that buyer buys at own risk and should examine and test a product himself/herself for obvious defects and imperfections.

  19. The Bottom Line • Roughly $2k per MONTH • mConnect is $500 / month • Messaging out - .03/msg • VOIP Calls - .08 / minute

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