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Mean Motocross Machines

Mean Motocross Machines. Cortney Robertson Paul Garcia Wes Schmidt. Background.

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Mean Motocross Machines

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  1. Mean Motocross Machines Cortney Robertson Paul Garcia Wes Schmidt

  2. Background • In the early summer of 1996 Wes’s dirt bike broke down, and instead of buying a whole new bike he called up Cortney and Paul to lend a helping hand building a new bike. Shortly after the three teamed up to build more bikes and sell them. Thus Mean Motocross Machines was started.

  3. Roles • CEO- Wes Schmidt • CFO- Cortney Robertson • CTO- Paul Garcia

  4. Company Info We Sell parts • Throttle • Tires • Clutch • Engine • Brakes We Repair Bikes Any problem we can fix it • Contact repairman • Set appointment date • Bring in bike • Inspection of bike • Follow up call with price • Do Repairs • Pick up bike We Sell Bikes • Kawasaki CRF70F ;$5,000 • Honda XR400R ;$5,500 • Yamaha Enduro 250 ; $6,300 • KTM Moto 450 ; $3,500 • Suzuki CR250 ; $5750 We Buy Bikes Process to selling a bike to Mean Motocross Machines. • Contact either in-store or via web. • Set up appointment with sales representative • Viewing of the bike • Negotiating price

  5. Storefront • Mechanic shop • Dirt Bikes on display • Bring in bikes for sale • Purchase bikes, and other bike accessories • Store front customers • Local • Looking for work done on their bike

  6. Website Order Parts • Throttle • Tires • Clutch • Engine • Brakes Order Customized bikes • Pick make • Pick model • Pick year • Engine size • Color/Design • Price range Price comparison & Blog We guarantee to publish book value prices alongside our price. Also blog features for feedback. Contact Information Published contact info on the site of the store location. As well as phone numbers to storefront as well as the repair shop.

  7. Customer Demographics Storefront customers • Region based (local) • Dirt bike enthusiast • Repair Customers • Pre-Built Bikes Online Customers • Nationwide • Parts customers • Dirt bike enthusiast • Customized Bikes

  8. Marketing (storefront) • Adds in local newspapers • Advertising our company and products we sell. It will be reoccurring every week • Brochures • Set brochures in local business’ that have more in depth information about the products we sell and the services we offer. • Business Cards • Names and information to contact us • Typically given out on the storefront. • Loyalty Card • Offers discounts for repeat business

  9. Marketing (online) • Display Ads • Appears when dirt bike is searched on Google. • Worldwide • Video • Appears on YouTube before certain motocross videos. • Worldwide • Affiliate and blog marketing • Have a blog on our website

  10. CRM • Why we picked CRM • We wanted to be more customer based • Salesforce

  11. Salesforce • What it does • A cloud computing software that allows you to connect your customers with your suppliers • This CRM has numerous features such as: • Service Cloud • Delivers service with the leading customer service, support, and help desk solution • Increase customer satisfaction, improve agent productivity and Lower overall support costs. • Marketing Cloud • Helps listen, gain insight and respond to customers in real time. • Who Uses it • Very large companies use this: • Companies that are very popular today • Wells Fargo • Dunken Donuts • Chipotle • Pandora • Electronic Arts • Loreal • Yamaha

  12. How we Plan To Use Salesforce • We plan on using this software to create a bridge between Mean Motocross Machines’ customers and our suppliers by: • Letting customers provide insight into what products they want to us to order. • The software will allow them to see our suppliers inventory so they have input on the best products to purchase. • It will allow us to keep better track of our inventory and what products are selling and which ones are not. • Provide suggestions of products that other customers buying the same product purchased.

  13. Pros of Salesforce • Allows closer connection with our customers because of cloud computing. • Cloud computing provides instant feedback from our customers. • Good for small businesses according to Epinions.com • Allows easy tracking for products. • Customers can give recommendations to other customers. • It is easy to customize • User friendly • Fast connection

  14. Cons of Salesforce • We don’t have control over Salesforce because we do not own the company. • “the system is only as good as the data entered by the users and how effective managers are at structuring the data”. • Sales staff isn't as knowledgeable as they could be about their product. • Salesforce does not integrate well with Microsoft outlook. • If the Salesforce site goes down we don’t have a software to use. • Contract is not flexible.

  15. Price • $250 per month • unlimited use • Unlimited users • 30-day free trial • Online Training • Mobile access • Unlimited customization • Unlimited applications • 24/7 Technical support

  16. Web 2.0 Technologies • Facebook • Facebook is a social network that allows its users to post comments, pictures, videos, etc. and can be viewed by other users in a easy way to follow. • We can use Facebook to advertise our company by posting our services and allowing other users to view them. • Typepad • Typepad is a blog application that is simple to use. • We can use Typepad to create our blog section of our webpage. • Zaarly • It allows customers to buy and sell products on their website as if it was their own online store. • We can use Zaarly by putting our products online and will benefit the professionalism of our website. • MyownDB- The Web DataBase • MyownDB allows it’s users to create their own database, using a unique style of keeping data. • We will use MyownDB to keep records of sales made within the company.

  17. E-Commerce Revenue Models • Advertising E-Commerce Model • Allow companies to advertise on our site. These advertisements might include motocross race events, apparel, or . We will charge a cover fee for every time the ad appears on the website. • Sales E-Commerce Model • Allows use to perform sales and will be the majority of where our revenue comes from. By selling parts and bikes online and in our store.

  18. C. Andrew. (2007,August 17). [Blogpost]. Retrieved from http://www.linkedin.com/answers/management/organizational - development/MGM_ODV/299380-26285168 Go2web20. (n.d.). Retrieved from http://www.go2web20.net/ Laudon, K. and Laudon, J. (2012). Management Information Systems: Managing the Digital Firm. New Jersey: Pearson Education Make money doing what you love.. (n.d.). Retrieved from http://www.go2web20.net/site/?a=Zaarly My own db. (n.d.). Retrieved from http://www.go2web20.net/site/?a=MyownDB Salesforce.com. (n.d.). Retrieved from http://www.epinions.com/reviews/inet-ASPs-AllSalesforce_com?sb=1 Salesforce.com (2009, August 24). Retrieved from http://www.salesforce.com/ Typepad. share your passions with the world.. (n.d.). Retrieved from http://www.go2web20.net/site/?a=TypePad References

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