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News in america : It’s changing!

News in america : It’s changing!. American Culture & Society Fall 2011. University of the Ryukyus. How does media make culture?. It’s a powerful force for creating popular culture. Movies, manga, dramas, fashions, ideas. How does a society, like America’s, shape the media?.

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News in america : It’s changing!

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  1. News in america: It’s changing! American Culture & Society Fall 2011 University of the Ryukyus

  2. How does media make culture? • It’s a powerful force for creating popular culture. • Movies, manga, dramas, fashions, ideas. • How does a society, like America’s, shape the media?

  3. How do you use the news? • Do you read newspapers regularly? • Why or why not? • Do your parents read newspapers? • How do you get your news?

  4. Many choices in print

  5. Future of newspapers • In the United States, the number of people who pay to read newspapers has been going down for more than 10 years. • Why? It is generational! • People of every age read less often than people who came before them. • Let’s look at cohorts – people in 20s, 30s, 40s, 50s, 60s, 70s, etc.

  6. Everyone wonders

  7. What changed? • Remember the printing press? • It changed everything. • Now electronic/digital communications is changing everything again. • News readership began to drop with arrival of cable TV. • And now, especially, the Internet.

  8. Economics • Newspapers (and magazines) depend on advertisements to make money. • The idea: Attract readers with news and information. • Then ‘sell’ the readers to advertisers. • The advertisers need to find eager, interested consumers (buyers). • Reaching them through the printed media became the traditional way to do this.

  9. Is web the answer for media? • Sounds good. We want to move readers from paper to pixels – to websites and blogs. • But advertisers are not happy. • Why not? • People read differently. • People like new forms. They don’t need news sites to interest them in ads. • Free ads for cars, houses, and jobs took away big sources of money for ‘old media’ companies. • Is this also a problem in Japan?

  10. Citizen journalism

  11. What do you think will occur? • Is news needed for a good democracy? • Can people be happy with a million choices? • Will all news be mobile? • On screens? • Will there be new inventions after the Internet?

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