550 likes | 647 Views
Mr. Monir 12 years old Lives in a remote village named Shokhipur , Rajshahi. His family didn’t have enough money to buy him a wheelchair Lowest quality wheelchair costs a t least $ 120. The Situation. 3.7 million. The Problem. Affordability.
E N D
Mr. Monir 12 years old Lives in a remote village named Shokhipur, Rajshahi
His family didn’t have enough money to buy him a wheelchair Lowest quality wheelchair costs at least$ 120
The Situation 3.7million
Affordability *Source: Bangladesh Bank, July 2012
Unique Features • Reclination • 90-130 degrees • Read a book • Taking a Nap
Unique Features • Flip table • Desk works • Writing • Dining
Special Features Tested by Bangladesh University of Engineering and Technology (BUET)
Pilot test 10% Minor changes required 90% SATISFIED No change required
Market Potential Total$ 128,395,200
How to tackle competitors $120 > $40 $400 > $40
Distribution Non-Government Organization (NGOs) • Specialized in working with physically disabled • “Caregivers to Residences” operation • 25% market coverage
Distribution Rotary Club Dhaka Urbana Rotary International District 3280
Social Return on Investment (SROI) Benefits to Costs ratio 203:1
Success Stories Case: Mr. Selim Previously A Beggar After LifeChair A Handicraftsman
Success Stories Case: Mr. Monir Previously School Drop out After LifeChair Regular student
Milestones Social Business Plan Competition, 2012 Organized by: Yunus Centre Nobel laureate Dr. Muhammad Yunus Awarding the prize
Checklist • Is this product unique? • Is it user friendly? • Does it have commercial viability? • Does it protect the environment? • Does it bring positive change in society?
Every personshould have an opportunity of leading a fulfilling life Moving the wheels of life
Appendix • Market potential • Structural strength • Management • Market factors • Distributors • Marketing • SROI • Environmental impact • Strategic location • Cost breakdown • Financials • Raw Materials requirements • Species Comparison
Management Navigation
All about bamboo Navigation
Market potential Primary market (Those who reside in rural areas, have less than $120 monthly income) Secondary market ( Those who reside in Urban area, have less than $160 monthly income ) Tertiary market ( Those who reside in Urban area, have more than $160 monthly income ) [1]http://data.worldbank.org/country/bangladesh#cp_wdi, World Bank Indicators-bangladesh-Density & urbanization. Last visited 14th January, 2013 Navigation
Structural strength • A person of 200 kg generates about 50-60 psi pressure on a 17"36" platform • But our bamboo seat offers more than 10000 psi strength. Navigation
The joints are made fixed joint with the help of Wicker stripes. The strength of the joint is a little bit tough to determine since it varies with the type of structure. But from the structural point of view considering the weight, normal operating momentum, and pattern of use, the joints were tested manually to ensure that the joints will be able to withstand the possible impact force due to crash or collision with other objects. Modulus of Bending (rupture): 11,020 lbf/in2 (76.0 MPa) to 24,450 lbf/in2 (168.6 MPa) Crushing Strength (compression): 8,990 lbf/in2 (62.0 MPa) to 13,490 lbf/in2 (93.0 MPa) Navigation
Market Forecast Source: Bangladesh Bureau of Statistics, 2012 Navigation
Distribution Non-Government Organization (NGOs) Why would they become partners? • They are specialized in working for Physical Disability • 10% of the revenue from sales will be their share • Goal congruence, better exposure and wider coverage. Navigation
Marketing Navigation
SROI Assumptions Navigation
Social Impact Value Chain Navigation
Social Return on Investment (SROI) Navigation
Environmental Impact Navigation
Strategic Location Navigation
Assumptions • 1 USD= 80 BDT • Discount rate is considered as 15% • Inflation rate is 8% • Distribution partners’ will get 10% of selling price. • 25% of first month’s required raw materials and labor included in starting capital. • Straight line depreciation method has been used. 8 years life cycle is considered. • Utility rate is 1.5% of raw materials. • Tax rate is 35%. Bank interest rate is 14%. Navigation
Cost breakdown Navigation
Capital Expenditure Navigation
Production possibilities Navigation
Capital Structure Navigation
Income Statement Navigation